Coverart for item
The Resource The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly, David Meerman Scott

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly, David Meerman Scott

Label
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
Title
The new rules of marketing & PR
Title remainder
how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
Statement of responsibility
David Meerman Scott
Title variation
New rules of marketing and PR
Creator
Contributor
Subject
Language
eng
Summary
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. It's about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: a new introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional chapter on real-time marketing and PR; uipdated information on how to measure the success of your campaigns; a range of new tools; fresh case studies"--Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Scott, David Meerman
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.S393 2011
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Scott, David Meerman
http://library.link/vocab/subjectName
  • Internet marketing
  • Internet in public relations
  • Blogs
  • Social media
  • Internet videos
  • Viral marketing
Label
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly, David Meerman Scott
Instantiates
Publication
Note
  • Rev. ed. of: The new rules of marketing and PR. 2nd ed. c2010
  • Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
23 cm.
Edition
Third edition
Extent
xxxii, 366 pages
Isbn
9781118026984
Isbn Type
(pbk. : acid-free paper)
Lccn
2011014480
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocn704380081
  • (OCoLC)704380081
Label
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly, David Meerman Scott
Publication
Note
  • Rev. ed. of: The new rules of marketing and PR. 2nd ed. c2010
  • Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
23 cm.
Edition
Third edition
Extent
xxxii, 366 pages
Isbn
9781118026984
Isbn Type
(pbk. : acid-free paper)
Lccn
2011014480
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocn704380081
  • (OCoLC)704380081

Library Locations

    • Vancouver Public Library, Central LibraryBorrow it
      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755