Coverart for item
The Resource The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly, David Meerman Scott

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly, David Meerman Scott

Label
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Title
The new rules of marketing & PR
Title remainder
how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Statement of responsibility
David Meerman Scott
Title variation
New rules of marketing and PR
Creator
Author
Subject
Language
eng
Summary
The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fifth edition, David Meerman Scott offers fresh examples of success from organizations around the world ; delivers revised and expanded information on techniques like Inbound Marketing, Content Marketing, and Newsjacking; and offers the latest on social networks such as YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn. The New Rules of Marketing & PR gives you the inside track to gain attention for your product, service, or idea at a fraction of the cost of traditional marketing and PR programs
Cataloging source
DLC
http://library.link/vocab/creatorName
Scott, David Meerman
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.S393 2015
Literary form
non fiction
http://library.link/vocab/subjectName
  • Internet marketing
  • Internet in public relations
  • Blogs
  • Social media
  • Internet videos
  • Viral marketing
Label
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly, David Meerman Scott
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Foreword / Robert Scoble -- Introduction -- I. How the web has changed the rules of marketing and PR. The old rules of marketing and PR are ineffective in an online world - The new rules of marketing and PR - Reaching your buyers directly -- II. Web-based communications to reach buyers directly. Social media and your targeted audience - Blogs: tapping millions of Evangelists to tell your story - Audio and video drive action - Going viral: the web helps audiences catch the fever - The content-rich website - Marketing and PR in real time -- III. Action plan for harnessing the power of the new rules. You are what you publish: building your marketing and PR plan - Growing your business: how marketing and PR drive sales - Online thought leadership to brand your organization as a trusted resource - How to write for your buyers - Mobile marketing: reaching buyers wherever they are - Social networking as marketing - Blogging to reach your buyers - An image is worth a thousand words - Video and podcasting made, well, as easy as possible - How to use news releases to reach buyers directly - Your newsroom: a front door for much more than the media - The new rules for reaching the media - Newsjacking your way into the media - Search engine marketing - Make it happen -- Acknowledgments for the fifth edition -- About the author -- Preview: the new rules of sales and service -- Index -- Have David Meerman Scott speak at your next event
Dimensions
23 cm
Edition
Fifth edition.
Extent
xxi, 458 pages
Isbn
9781119070481
Lccn
2015018031
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • ocn909318545
  • (OCoLC)909318545
Label
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly, David Meerman Scott
Publication
Note
Includes index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Foreword / Robert Scoble -- Introduction -- I. How the web has changed the rules of marketing and PR. The old rules of marketing and PR are ineffective in an online world - The new rules of marketing and PR - Reaching your buyers directly -- II. Web-based communications to reach buyers directly. Social media and your targeted audience - Blogs: tapping millions of Evangelists to tell your story - Audio and video drive action - Going viral: the web helps audiences catch the fever - The content-rich website - Marketing and PR in real time -- III. Action plan for harnessing the power of the new rules. You are what you publish: building your marketing and PR plan - Growing your business: how marketing and PR drive sales - Online thought leadership to brand your organization as a trusted resource - How to write for your buyers - Mobile marketing: reaching buyers wherever they are - Social networking as marketing - Blogging to reach your buyers - An image is worth a thousand words - Video and podcasting made, well, as easy as possible - How to use news releases to reach buyers directly - Your newsroom: a front door for much more than the media - The new rules for reaching the media - Newsjacking your way into the media - Search engine marketing - Make it happen -- Acknowledgments for the fifth edition -- About the author -- Preview: the new rules of sales and service -- Index -- Have David Meerman Scott speak at your next event
Dimensions
23 cm
Edition
Fifth edition.
Extent
xxi, 458 pages
Isbn
9781119070481
Lccn
2015018031
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • ocn909318545
  • (OCoLC)909318545

Library Locations

    • Vancouver Public Library, Central LibraryBorrow it
      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755