Coverart for item
The Resource On Message : Precision Communication for the Digital Age, Theo Theobald

On Message : Precision Communication for the Digital Age, Theo Theobald

Label
On Message : Precision Communication for the Digital Age
Title
On Message
Title remainder
Precision Communication for the Digital Age
Statement of responsibility
Theo Theobald
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1957-
http://library.link/vocab/creatorName
Theobald, Theo
Dewey number
659.14/4
Illustrations
illustrations
Index
no index present
LC call number
HF5718
LC item number
.T456 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Business communication
  • Online social networks
  • Blogs
  • Internet marketing
Label
On Message : Precision Communication for the Digital Age, Theo Theobald
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Acknowledgements -- Introduction -- The digital landscape -- How did we get here? -- This is new media -- Lessons from the past -- What are we up against? -- Guiding principles -- All about stickiness -- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to deliver better messaging -- Segmenting an audience -- Developing relevance via marketing and sales -- The nuts and bolts of better writing -- Gathering content -- Developing the message -- How to write better copy -- How to edit existing copy -- Advanced technique -- Crossing boundaries and going global -- Expanding creative horizons -- Storytelling -- Revision, consolidation and the way forward
Dimensions
22 cm
Extent
x, 181 pages
Isbn
9780749464875
Lccn
2012026743
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • ocn794035947
  • (OCoLC)794035947
Label
On Message : Precision Communication for the Digital Age, Theo Theobald
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Acknowledgements -- Introduction -- The digital landscape -- How did we get here? -- This is new media -- Lessons from the past -- What are we up against? -- Guiding principles -- All about stickiness -- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to deliver better messaging -- Segmenting an audience -- Developing relevance via marketing and sales -- The nuts and bolts of better writing -- Gathering content -- Developing the message -- How to write better copy -- How to edit existing copy -- Advanced technique -- Crossing boundaries and going global -- Expanding creative horizons -- Storytelling -- Revision, consolidation and the way forward
Dimensions
22 cm
Extent
x, 181 pages
Isbn
9780749464875
Lccn
2012026743
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • ocn794035947
  • (OCoLC)794035947

Library Locations

    • Vancouver Public Library, Central LibraryBorrow it
      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755