The digital transformation playbook : rethink your business for the digital age

Resource Information

The work The digital transformation playbook : rethink your business for the digital age represents a distinct intellectual or artistic creation found in Vancouver Public Library, Britannia Branch (Open with Limited Services). This resource is a combination of several types including: Work, Language Material, Books.

Label

The digital transformation playbook : rethink your business for the digital age

Title remainder

rethink your business for the digital age

Statement of responsibility

David L. Rogers

Creator

• Rogers, David L., 1970-

Author

• Rogers, David L., 1970-

Subject

• Information technology -- Management
• New products
• Strategic planning
• Technological innovations -- Management

Language

eng

Summary

Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy--customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models--and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth

Cataloging source

DLC

Dewey number

658.4/062

Illustrations

illustrations

Index

index present

LC call number

HD45

LC item number

.R6335 2016

Literary form

non fiction

Nature of contents

bibliography