How to get a meeting with anyone : the untapped selling power of contact marketing

Resource Information

The work How to get a meeting with anyone : the untapped selling power of contact marketing represents a distinct intellectual or artistic creation found in Vancouver Public Library, Britannia Branch (Open with Limited Services). This resource is a combination of several types including: Work, Language Material, Books.

Label

How to get a meeting with anyone : the untapped selling power of contact marketing

Title remainder

the untapped selling power of contact marketing

Statement of responsibility

Stu Heinecke

Creator

• Heinecke, Stu

Author

• Heinecke, Stu

Subject

• Customer relations
• Direct marketing
• Direct selling
• Sales management

Language

eng

Summary

"[The author] found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact. In [this book], Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results-- results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact's circle of influence

Cataloging source

DLC

Dewey number

658.8/72

Illustrations

illustrations

Index

index present

LC call number

HF5438.4

LC item number

.H45 2016

Literary form

non fiction

Nature of contents

bibliography