Coverart for item
The Resource Your ad here : the cool sell of guerrilla marketing, Michael Serazio

Your ad here : the cool sell of guerrilla marketing, Michael Serazio

Label
Your ad here : the cool sell of guerrilla marketing
Title
Your ad here
Title remainder
the cool sell of guerrilla marketing
Statement of responsibility
Michael Serazio
Creator
Subject
Language
eng
Summary
Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America's Army video game to Pabst Blue Ribbon's "hipster hijack," from buzz agent bloggers and tweeters to The Dark Knight's "Why So Serious?" social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of "hidden persuaders" optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Serazio, Michael
Dewey number
658.8
Index
index present
LC call number
HF5415
LC item number
.S373 2013
Literary form
non fiction
Nature of contents
bibliography
Series statement
Postmillennial pop
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
Your ad here : the cool sell of guerrilla marketing, Michael Serazio
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 203-215) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement
Dimensions
24 cm.
Extent
x, 227 pages
Isbn
9780814785904
Isbn Type
(pb : alk. paper)
Lccn
2012042108
Media category
unmediated
Media MARC source
rdamedia
Other control number
40022124752
System control number
  • ocn814982217
  • (OCoLC)814982217
Label
Your ad here : the cool sell of guerrilla marketing, Michael Serazio
Publication
Bibliography note
Includes bibliographical references (pages 203-215) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement
Dimensions
24 cm.
Extent
x, 227 pages
Isbn
9780814785904
Isbn Type
(pb : alk. paper)
Lccn
2012042108
Media category
unmediated
Media MARC source
rdamedia
Other control number
40022124752
System control number
  • ocn814982217
  • (OCoLC)814982217

Library Locations

    • Vancouver Public Library - Central Branch Borrow it
      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755
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