Coverart for item
The Resource Women want more : how to capture your share of the world's largest, fastest-growing market, Michael J. Silverstein and Kate Sayre ; with John Butman

Women want more : how to capture your share of the world's largest, fastest-growing market, Michael J. Silverstein and Kate Sayre ; with John Butman

Label
Women want more : how to capture your share of the world's largest, fastest-growing market
Title
Women want more
Title remainder
how to capture your share of the world's largest, fastest-growing market
Statement of responsibility
Michael J. Silverstein and Kate Sayre ; with John Butman
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Silverstein, Michael
Dewey number
658.8/343082
Illustrations
illustrations
Index
index present
LC call number
HF5415.332.W66
LC item number
S55 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Sayre, Kate
  • Butman, John
http://library.link/vocab/subjectName
  • Women consumers
  • New products
Label
Women want more : how to capture your share of the world's largest, fastest-growing market, Michael J. Silverstein and Kate Sayre ; with John Butman
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The world's most demanding consumers -- The archetypes and life stages -- Brands that understand -- Food: answering the daily question, "what's for dinner?" -- Fitness: still looking for a holistic solution -- Beauty: the next product needs to do it! -- Apparel: always hunting, never satisfied -- Categories of greatest dissatisfaction: financial services and healthcare -- The low-growth economies: Europe and Japan -- The optimistic economies: BRIC, Mexico, and the Middle East -- Women want more for the world -- Conclusion: women ascendant: a future of parity, power, and influence
Dimensions
24 cm.
Edition
First edition
Extent
viii, 322 pages
Isbn
9780061776410
Lccn
2009013607
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocn310399366
  • (OCoLC)310399366
Label
Women want more : how to capture your share of the world's largest, fastest-growing market, Michael J. Silverstein and Kate Sayre ; with John Butman
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The world's most demanding consumers -- The archetypes and life stages -- Brands that understand -- Food: answering the daily question, "what's for dinner?" -- Fitness: still looking for a holistic solution -- Beauty: the next product needs to do it! -- Apparel: always hunting, never satisfied -- Categories of greatest dissatisfaction: financial services and healthcare -- The low-growth economies: Europe and Japan -- The optimistic economies: BRIC, Mexico, and the Middle East -- Women want more for the world -- Conclusion: women ascendant: a future of parity, power, and influence
Dimensions
24 cm.
Edition
First edition
Extent
viii, 322 pages
Isbn
9780061776410
Lccn
2009013607
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocn310399366
  • (OCoLC)310399366

Library Locations

    • Vancouver Public Library, Central Library (Open with Limited Services - Children’s Library, Level 2 and Level 3)Borrow it
      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755
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