The Resource Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development, Calvin L. Hodock
Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development, Calvin L. Hodock
Resource Information
The item Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development, Calvin L. Hodock represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Vancouver Public Library, Britannia Branch (Open with Limited Services).This item is available to borrow from 1 library branch.
Resource Information
The item Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development, Calvin L. Hodock represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Vancouver Public Library, Britannia Branch (Open with Limited Services).
This item is available to borrow from 1 library branch.
- Language
- eng
- Extent
- 357 pages
- Contents
-
- The innovation challenge
- Avoiding marketing misjudgment
- Antidotes to poisoned positioning
- The perils of dead-on-arrival products
- Competitive delusion
- Fatality in frugality
- The evils of timetable tyranny
- Defective marketing intelligence
- Marketing dishonesty
- What's it all about?
- Rules of engagement: shareholders
- Rules of engagement: corporations and MBA programs
- A few final thoughts
- Isbn
- 9781591025689
- Label
- Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development
- Title
- Why (smart companies) do dumb things
- Title remainder
- lessons learned from innovation blunders : avoiding eight common mistakes in new product development
- Statement of responsibility
- Calvin L. Hodock
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Hodock, Calvin L
- Dewey number
- 658.5/75
- Index
- index present
- LC call number
- HF5415.153
- LC item number
- .H62 2007
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
- New products
- Label
- Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development, Calvin L. Hodock
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The innovation challenge -- Avoiding marketing misjudgment -- Antidotes to poisoned positioning -- The perils of dead-on-arrival products -- Competitive delusion -- Fatality in frugality -- The evils of timetable tyranny -- Defective marketing intelligence -- Marketing dishonesty -- What's it all about? -- Rules of engagement: shareholders -- Rules of engagement: corporations and MBA programs -- A few final thoughts
- Dimensions
- 24 cm.
- Extent
- 357 pages
- Isbn
- 9781591025689
- Isbn Type
- (alk. paper)
- Lccn
- 2007027083
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
-
- 1873497
- (OCoLC)148733016
- (OCoLC)148733016
- Label
- Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development, Calvin L. Hodock
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The innovation challenge -- Avoiding marketing misjudgment -- Antidotes to poisoned positioning -- The perils of dead-on-arrival products -- Competitive delusion -- Fatality in frugality -- The evils of timetable tyranny -- Defective marketing intelligence -- Marketing dishonesty -- What's it all about? -- Rules of engagement: shareholders -- Rules of engagement: corporations and MBA programs -- A few final thoughts
- Dimensions
- 24 cm.
- Extent
- 357 pages
- Isbn
- 9781591025689
- Isbn Type
- (alk. paper)
- Lccn
- 2007027083
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
-
- 1873497
- (OCoLC)148733016
- (OCoLC)148733016
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.vpl.ca/portal/Why-smart-companies-do-dumb-things--lessons/Bl79JYQ6Ivc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.vpl.ca/portal/Why-smart-companies-do-dumb-things--lessons/Bl79JYQ6Ivc/">Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development, Calvin L. Hodock</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.vpl.ca/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.vpl.ca/">Vancouver Public Library, Britannia Branch (Open with Limited Services)</a></span></span></span></span></div>
