Coverart for item
The Resource Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development, Calvin L. Hodock

Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development, Calvin L. Hodock

Label
Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development
Title
Why (smart companies) do dumb things
Title remainder
lessons learned from innovation blunders : avoiding eight common mistakes in new product development
Statement of responsibility
Calvin L. Hodock
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Hodock, Calvin L
Dewey number
658.5/75
Index
index present
LC call number
HF5415.153
LC item number
.H62 2007
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
New products
Label
Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development, Calvin L. Hodock
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The innovation challenge -- Avoiding marketing misjudgment -- Antidotes to poisoned positioning -- The perils of dead-on-arrival products -- Competitive delusion -- Fatality in frugality -- The evils of timetable tyranny -- Defective marketing intelligence -- Marketing dishonesty -- What's it all about? -- Rules of engagement: shareholders -- Rules of engagement: corporations and MBA programs -- A few final thoughts
Dimensions
24 cm.
Extent
357 pages
Isbn
9781591025689
Isbn Type
(alk. paper)
Lccn
2007027083
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • 1873497
  • (OCoLC)148733016
  • (OCoLC)148733016
Label
Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development, Calvin L. Hodock
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The innovation challenge -- Avoiding marketing misjudgment -- Antidotes to poisoned positioning -- The perils of dead-on-arrival products -- Competitive delusion -- Fatality in frugality -- The evils of timetable tyranny -- Defective marketing intelligence -- Marketing dishonesty -- What's it all about? -- Rules of engagement: shareholders -- Rules of engagement: corporations and MBA programs -- A few final thoughts
Dimensions
24 cm.
Extent
357 pages
Isbn
9781591025689
Isbn Type
(alk. paper)
Lccn
2007027083
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • 1873497
  • (OCoLC)148733016
  • (OCoLC)148733016

Library Locations

    • Vancouver Public Library, Central Library (Open with Limited Services - Children’s Library, Level 2 and Level 3)Borrow it
      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755
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