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The Resource What would Google do?, Jeff Jarvis

What would Google do?, Jeff Jarvis

Creator
Summary
A manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think distributed; Become a platform; Join the post-scarcity, open-source, gift economy; The middleman has died; Your worst customers are your best friends and your best customers are your partners; Do what you do best and link to the rest; Get out of the way; Make mistakes well; and more. He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and, yes, book publishing--showing ultimately what the world would look like if Google ran it. The result will change the way readers ask questions and solve problems.--From publisher description
Language
eng
Work
Publication
Edition
First edition
Extent
ix, 257 pages
Note
Includes index
Contents
  • Google rules
  • New Relationship. Give the people control and we will use it
  • Dell hell
  • Your worst customer is your best friend
  • Your best customer is your partner
  • New Architecture. The link changes everything
  • Do what you do best and link to the rest
  • Join a network
  • Be a platform
  • Think distributed
  • New Publicness. If you're not searchable, you won't be found
  • Everybody needs Googlejuice
  • Life is public, so is business
  • Your customers are your ad agency
  • New Society. Elegant organization
  • New Economy. Small is the new big
  • The post-scarcity economy
  • Join the open-source, gift economy
  • The mass market is dead; long live the mass of niches
  • Google commodifies everything
  • Welcome to the Google economy
  • New Business Reality. Atoms are a drag
  • Middlemen are doomed
  • Free is a business model
  • Decide what business you're in
  • New Attitude. There is an inverse relationship between control and trust
  • Trust the people
  • Listen
  • New Ethic. Make mistakes well
  • Life is a beta
  • Be honest
  • Be transparent
  • Collaborate
  • Don't be evil
  • New Speed. Answers are instantaneous
  • Life is live
  • Mobs form in a flash
  • New Imperatives. Beware the cash cow in the coal mine
  • Encourage, enable, and protect innovation
  • Simplify, simplify
  • Get out of the way
  • If Google ruled the world
  • Media. The Google Times: newspapers, post-paper
  • Googlewood: entertainment, opened up
  • GoogleCollins: killing the book to save it
  • Advertising. And now, a word from Google's sponsors.
  • Retail
  • Google eats: a business built on openness
  • Google shops: a company built on people
  • Utilities. Google power & light: what Google would do
  • GT&T: what Google should do
  • Manufacturing. The Googlemobile: from secrecy to sharing
  • Google Cola: we're more than consumers
  • Service. Google Air: a social marketplace of customers
  • Google Real Estate: information is power
  • Money. Google capital: money makes networks
  • The First Bank of Google: markets minus middlemen
  • Public welfare. St. Google's Hospital: the benefits of publicness
  • Google Mutual Insurance: the business of cooperation
  • Public Institutions. Google U: opening education
  • The United States of Google: geeks rule
  • Exceptions. PR and lawyers: hopeless
  • God and Apple: beyond Google?
  • Generation G
Isbn
9780061709715
Instance
Label
What would Google do?
Title
What would Google do?
Statement of responsibility
Jeff Jarvis
Creator
Subject
Language
eng
Summary
A manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think distributed; Become a platform; Join the post-scarcity, open-source, gift economy; The middleman has died; Your worst customers are your best friends and your best customers are your partners; Do what you do best and link to the rest; Get out of the way; Make mistakes well; and more. He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and, yes, book publishing--showing ultimately what the world would look like if Google ran it. The result will change the way readers ask questions and solve problems.--From publisher description
Cataloging source
DLC
http://library.link/vocab/creatorDate
1954-
http://library.link/vocab/creatorName
Jarvis, Jeff
Dewey number
658.4/012
Index
index present
LC call number
HD30.2
LC item number
.J375 2009
Literary form
non fiction
http://library.link/vocab/subjectName
  • Information technology
  • Technological innovations
  • Creative ability in business
  • Management
Label
What would Google do?, Jeff Jarvis
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Google rules -- New Relationship. Give the people control and we will use it -- Dell hell -- Your worst customer is your best friend -- Your best customer is your partner -- New Architecture. The link changes everything -- Do what you do best and link to the rest -- Join a network -- Be a platform -- Think distributed -- New Publicness. If you're not searchable, you won't be found -- Everybody needs Googlejuice -- Life is public, so is business -- Your customers are your ad agency -- New Society. Elegant organization -- New Economy. Small is the new big -- The post-scarcity economy -- Join the open-source, gift economy -- The mass market is dead; long live the mass of niches -- Google commodifies everything -- Welcome to the Google economy -- New Business Reality. Atoms are a drag -- Middlemen are doomed -- Free is a business model -- Decide what business you're in -- New Attitude. There is an inverse relationship between control and trust -- Trust the people -- Listen -- New Ethic. Make mistakes well -- Life is a beta -- Be honest -- Be transparent -- Collaborate -- Don't be evil -- New Speed. Answers are instantaneous -- Life is live -- Mobs form in a flash -- New Imperatives. Beware the cash cow in the coal mine -- Encourage, enable, and protect innovation -- Simplify, simplify -- Get out of the way -- If Google ruled the world -- Media. The Google Times: newspapers, post-paper -- Googlewood: entertainment, opened up -- GoogleCollins: killing the book to save it -- Advertising. And now, a word from Google's sponsors. -- Retail -- Google eats: a business built on openness -- Google shops: a company built on people -- Utilities. Google power & light: what Google would do -- GT&T: what Google should do -- Manufacturing. The Googlemobile: from secrecy to sharing -- Google Cola: we're more than consumers -- Service. Google Air: a social marketplace of customers -- Google Real Estate: information is power -- Money. Google capital: money makes networks -- The First Bank of Google: markets minus middlemen -- Public welfare. St. Google's Hospital: the benefits of publicness -- Google Mutual Insurance: the business of cooperation -- Public Institutions. Google U: opening education -- The United States of Google: geeks rule -- Exceptions. PR and lawyers: hopeless -- God and Apple: beyond Google? -- Generation G
Dimensions
24 cm.
Edition
First edition
Extent
ix, 257 pages
Isbn
9780061709715
Lccn
2008040944
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • 1854036
  • (OCoLC)232977677
  • (OCoLC)232977677
Label
What would Google do?, Jeff Jarvis
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Google rules -- New Relationship. Give the people control and we will use it -- Dell hell -- Your worst customer is your best friend -- Your best customer is your partner -- New Architecture. The link changes everything -- Do what you do best and link to the rest -- Join a network -- Be a platform -- Think distributed -- New Publicness. If you're not searchable, you won't be found -- Everybody needs Googlejuice -- Life is public, so is business -- Your customers are your ad agency -- New Society. Elegant organization -- New Economy. Small is the new big -- The post-scarcity economy -- Join the open-source, gift economy -- The mass market is dead; long live the mass of niches -- Google commodifies everything -- Welcome to the Google economy -- New Business Reality. Atoms are a drag -- Middlemen are doomed -- Free is a business model -- Decide what business you're in -- New Attitude. There is an inverse relationship between control and trust -- Trust the people -- Listen -- New Ethic. Make mistakes well -- Life is a beta -- Be honest -- Be transparent -- Collaborate -- Don't be evil -- New Speed. Answers are instantaneous -- Life is live -- Mobs form in a flash -- New Imperatives. Beware the cash cow in the coal mine -- Encourage, enable, and protect innovation -- Simplify, simplify -- Get out of the way -- If Google ruled the world -- Media. The Google Times: newspapers, post-paper -- Googlewood: entertainment, opened up -- GoogleCollins: killing the book to save it -- Advertising. And now, a word from Google's sponsors. -- Retail -- Google eats: a business built on openness -- Google shops: a company built on people -- Utilities. Google power & light: what Google would do -- GT&T: what Google should do -- Manufacturing. The Googlemobile: from secrecy to sharing -- Google Cola: we're more than consumers -- Service. Google Air: a social marketplace of customers -- Google Real Estate: information is power -- Money. Google capital: money makes networks -- The First Bank of Google: markets minus middlemen -- Public welfare. St. Google's Hospital: the benefits of publicness -- Google Mutual Insurance: the business of cooperation -- Public Institutions. Google U: opening education -- The United States of Google: geeks rule -- Exceptions. PR and lawyers: hopeless -- God and Apple: beyond Google? -- Generation G
Dimensions
24 cm.
Edition
First edition
Extent
ix, 257 pages
Isbn
9780061709715
Lccn
2008040944
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • 1854036
  • (OCoLC)232977677
  • (OCoLC)232977677

Subject

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