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The Resource Well-designed : how to use empathy to create products people love, Jon Kolko

Well-designed : how to use empathy to create products people love, Jon Kolko

Creator
Author
Summary
A new way to create-and then disrupt Industry disruption is no longer isolated to a unique product or service. Today's consumer needs engagement in order to be swayed to interact, connect, and buy your next offering. Achieve this and you'll achieve success. Sharp and refreshing, design insider and expert Jon Kolko offers a new view and usable process for conceiving and building powerful, emotionally resonant new products in this new book. In Well-Designed, Kolko-VP at MyEdu and Founder and Director of the Austin Center for Design--shows how deep, meaningful engagement happens when products and services are delivered in an authentic way, when consumers see them less like manufactured artifacts and more like good friends. The key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behavior, and create deep engagement. Kolko, who has been engaged in this process of design for more than 15 years, now shares a concrete set of steps for identifying lucrative opportunities, designing for innovation, and producing products that have deep, meaningful emotional engagement. By following this process, readers will learn how to raise the role of design to a strategic competency
Language
eng
Work
Publication
Extent
viii, 234 pages
Contents
  • By design
  • Product-market fit: finding broad appeal
  • Behavioral insights: identifying latent needs and desires
  • Product strategy: sketching a playbook of emotional value
  • Product vision: crafting the product details
  • Shipping
Isbn
9781625274793
Instance
Label
Well-designed : how to use empathy to create products people love
Title
Well-designed
Title remainder
how to use empathy to create products people love
Statement of responsibility
Jon Kolko
Creator
Author
Subject
Language
eng
Summary
A new way to create-and then disrupt Industry disruption is no longer isolated to a unique product or service. Today's consumer needs engagement in order to be swayed to interact, connect, and buy your next offering. Achieve this and you'll achieve success. Sharp and refreshing, design insider and expert Jon Kolko offers a new view and usable process for conceiving and building powerful, emotionally resonant new products in this new book. In Well-Designed, Kolko-VP at MyEdu and Founder and Director of the Austin Center for Design--shows how deep, meaningful engagement happens when products and services are delivered in an authentic way, when consumers see them less like manufactured artifacts and more like good friends. The key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behavior, and create deep engagement. Kolko, who has been engaged in this process of design for more than 15 years, now shares a concrete set of steps for identifying lucrative opportunities, designing for innovation, and producing products that have deep, meaningful emotional engagement. By following this process, readers will learn how to raise the role of design to a strategic competency
Cataloging source
DLC
http://library.link/vocab/creatorName
Kolko, Jon
Dewey number
658.5
Illustrations
illustrations
Index
index present
LC call number
TS171.4
LC item number
.K653 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Product design
  • New products
  • Consumer behavior
  • Marketing research
Label
Well-designed : how to use empathy to create products people love, Jon Kolko
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
By design -- Product-market fit: finding broad appeal -- Behavioral insights: identifying latent needs and desires -- Product strategy: sketching a playbook of emotional value -- Product vision: crafting the product details -- Shipping
Dimensions
25 cm
Extent
viii, 234 pages
Isbn
9781625274793
Lccn
2014032507
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations ;;
System control number
  • ocn872622551
  • (OCoLC)872622551
Label
Well-designed : how to use empathy to create products people love, Jon Kolko
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
By design -- Product-market fit: finding broad appeal -- Behavioral insights: identifying latent needs and desires -- Product strategy: sketching a playbook of emotional value -- Product vision: crafting the product details -- Shipping
Dimensions
25 cm
Extent
viii, 234 pages
Isbn
9781625274793
Lccn
2014032507
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations ;;
System control number
  • ocn872622551
  • (OCoLC)872622551

Subject

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    • Britannia Branch Vancouver Public LibraryBorrow it
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      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755

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