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The Resource The reader's brain : how neuroscience can make you a better writer, Yellowlees Douglas, Ph. D., Clinical and Translational Science Institute and Center for Management Communication University of Florida

The reader's brain : how neuroscience can make you a better writer, Yellowlees Douglas, Ph. D., Clinical and Translational Science Institute and Center for Management Communication University of Florida

Label
The reader's brain : how neuroscience can make you a better writer
Title
The reader's brain
Title remainder
how neuroscience can make you a better writer
Statement of responsibility
Yellowlees Douglas, Ph. D., Clinical and Translational Science Institute and Center for Management Communication University of Florida
Creator
Author
Subject
Language
eng
Summary
Have you ever found yourself re-reading the same sentence four or five times and thought 'I should get more sleep'? Are you clueless as to why one paragraph just seems to 'flow' while you simply can't recall the contents of another? Guess what: you are not alone. Even the best writers fail to grasp why their writing works. This is the first science-based guide to writing, employing cutting-edge research on how our minds process written language, to ensure your writing can be read quickly, assimilated easily, and recalled precisely - exactly what we need to transform anyone into a highly effective writer. Using the 5Cs - clarity, continuity, coherence, concision, and cadence - this book combines irreverent humour with easy-to-follow principles that will make readers perceive your sentences, paragraphs, and documents to be clear, concise, and effective
Cataloging source
DLC
http://library.link/vocab/creatorDate
1962-
http://library.link/vocab/creatorName
Douglas, J. Yellowlees
Dewey number
808.001/9
Index
index present
LC call number
BF456.R2
LC item number
D677 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Reading
  • English language
  • Exposition (Rhetoric)
Label
The reader's brain : how neuroscience can make you a better writer, Yellowlees Douglas, Ph. D., Clinical and Translational Science Institute and Center for Management Communication University of Florida
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
So much advice, so much lousy writing -- The new science of writing -- Choosing words and structuring sentences : the first C : clarify -- Putting sentences together : The second C : continuity -- Organizing paragraphs and documents : the third C : coherence -- Maximizing efficiency : the fourth C : concision -- Making music with words : the fifth C: cadence -- Supplement : Everything you ever wanted to know about grammar, punctuation, and usage -- and never learned
Dimensions
20 cm
Extent
219 pages
Isbn
9781107496507
Lccn
2015003341
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • ocn907631359
  • (OCoLC)907631359
Label
The reader's brain : how neuroscience can make you a better writer, Yellowlees Douglas, Ph. D., Clinical and Translational Science Institute and Center for Management Communication University of Florida
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
So much advice, so much lousy writing -- The new science of writing -- Choosing words and structuring sentences : the first C : clarify -- Putting sentences together : The second C : continuity -- Organizing paragraphs and documents : the third C : coherence -- Maximizing efficiency : the fourth C : concision -- Making music with words : the fifth C: cadence -- Supplement : Everything you ever wanted to know about grammar, punctuation, and usage -- and never learned
Dimensions
20 cm
Extent
219 pages
Isbn
9781107496507
Lccn
2015003341
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • ocn907631359
  • (OCoLC)907631359

Library Locations

    • Vancouver Public Library - Central Branch Borrow it
      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755
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