Coverart for item
The Resource The power of little ideas : a third way to innovate for market success, David Robertson with Kent Lineback

The power of little ideas : a third way to innovate for market success, David Robertson with Kent Lineback

Label
The power of little ideas : a third way to innovate for market success
Title
The power of little ideas
Title remainder
a third way to innovate for market success
Statement of responsibility
David Robertson with Kent Lineback
Title variation
  • Third way to innovate for market success
  • A Low-risk, high-reward approach to innovation
Creator
Contributor
Author
Subject
Language
eng
Summary
Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. The complementary innovations work together as a system to carry out a single strategy or purpose. Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate
Cataloging source
MH/DLC
http://library.link/vocab/creatorName
Robertson, David C.
Dewey number
658.4/063
Illustrations
illustrations
Index
index present
LC call number
HD45
LC item number
.R595 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1943-
http://library.link/vocab/relatedWorkOrContributorName
Lineback, Kent
http://library.link/vocab/subjectName
  • Technological innovations
  • New products
  • Management
Label
The power of little ideas : a third way to innovate for market success, David Robertson with Kent Lineback
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Preface: seeing innovation differently -- How little innovations produce big results -- LEGO and Apple Computer: masters of the third way -- The four decisions and why they're difficult -- Decision 1: What is your key product? -- Decision 2: What is your business promise? -- Decision 3: How will you innovate? -- Decision 4: How will you deliver your innovations? -- Lessons from an American icon
Dimensions
25 cm
Extent
xiii, 236 pages
Isbn
9781633691681
Lccn
2016049137
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocn959536310
  • (OCoLC)959536310
Label
The power of little ideas : a third way to innovate for market success, David Robertson with Kent Lineback
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Preface: seeing innovation differently -- How little innovations produce big results -- LEGO and Apple Computer: masters of the third way -- The four decisions and why they're difficult -- Decision 1: What is your key product? -- Decision 2: What is your business promise? -- Decision 3: How will you innovate? -- Decision 4: How will you deliver your innovations? -- Lessons from an American icon
Dimensions
25 cm
Extent
xiii, 236 pages
Isbn
9781633691681
Lccn
2016049137
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocn959536310
  • (OCoLC)959536310

Library Locations

    • Vancouver Public Library, Central Library (Open with Limited Services - Children’s Library, Level 2 and Level 3)Borrow it
      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755
    • nə́c̓aʔmat ct Strathcona Branch (Open with Limited Services)Borrow it
      720 East Hastings Street, Vancouver, BC, V6A 1R5, CA
      49.281139 -123.089108
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