Coverart for item
The Resource The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century, Jeffrey L. Cruikshank, Arthur W. Schultz

The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century, Jeffrey L. Cruikshank, Arthur W. Schultz

Label
The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century
Title
The man who sold America
Title remainder
the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century
Statement of responsibility
Jeffrey L. Cruikshank, Arthur W. Schultz
Creator
Contributor
Subject
Genre
Language
eng
Summary
  • The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements.--Jacket
  • The fascinating story of Albert Lasker, the ingenius and tormented father of modern advertising
Biography type
individual biography
Cataloging source
DLC
http://library.link/vocab/creatorName
Cruikshank, Jeffrey L
Dewey number
  • 659.1092
  • B
Illustrations
  • illustrations
  • plates
Index
index present
LC call number
HF5810.L3
LC item number
C78 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Schultz, Arthur W
http://library.link/vocab/subjectName
  • Lasker, Albert Davis
  • Advertisers
  • Advertising
Label
The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century, Jeffrey L. Cruikshank, Arthur W. Schultz
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The Lasker legacy
Dimensions
24 cm.
Extent
viii, 435 pages, [32] pages of plates
Isbn
9781591393085
Isbn Type
(hardcover : alk. paper)
Lccn
2010003079
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)
System control number
  • ocn495778680
  • (OCoLC)495778680
Label
The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century, Jeffrey L. Cruikshank, Arthur W. Schultz
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The Lasker legacy
Dimensions
24 cm.
Extent
viii, 435 pages, [32] pages of plates
Isbn
9781591393085
Isbn Type
(hardcover : alk. paper)
Lccn
2010003079
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)
System control number
  • ocn495778680
  • (OCoLC)495778680

Library Locations

    • Vancouver Public Library, Central Library (Open with Limited Services - Children’s Library, Level 2 and Level 3)Borrow it
      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755
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