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The Resource The lean product playbook : how to innovate with minimum viable products and rapid customer feedback, Dan Olsen

The lean product playbook : how to innovate with minimum viable products and rapid customer feedback, Dan Olsen

Label
The lean product playbook : how to innovate with minimum viable products and rapid customer feedback
Title
The lean product playbook
Title remainder
how to innovate with minimum viable products and rapid customer feedback
Statement of responsibility
Dan Olsen
Creator
Subject
Language
eng
Summary
The missing manual on how to apply Lean Startup to build products that customers love. The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs; Create a winning product strategy; Decide on your Minimum Viable Product (MVP); Design your MVP prototype; Test your MVP with customers; Iterate rapidly to achieve product-market fit. This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource
Cataloging source
DLC
http://library.link/vocab/creatorDate
1970-
http://library.link/vocab/creatorName
Olsen, Dan
Dewey number
658.4/013
Illustrations
illustrations
Index
index present
LC call number
HF5415.335
LC item number
.O57 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • New products
  • Product management
  • Consumer satisfaction
  • Lean manufacturing
  • Creative ability in business
Label
The lean product playbook : how to innovate with minimum viable products and rapid customer feedback, Dan Olsen
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 285-289) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Core concepts. Achieving product-market fit with the lean product process ; Problem space versus solution space -- The lean product process. Determine your target customer (step 1) ; Identify underserved customer needs (step 2) ; Define your value proposition (step 3) ; Specify your minimum viable product (MVP) feature set (step 4) ; Create your MVP prototype (step 5) ; Apply the principles of great UX design ; Test your MVP with customers (step 6) ; Iterate and pivot to improve product-market fit ; An end-to-end lean product case study -- Building and optimizing your product. Build your product using agile development ; Measure your key metrics ; Use analytics to optimize your product and business ; Conclusion
Dimensions
23 cm
Extent
xxii, 309 pages
Isbn
9781118960875
Lccn
2015017658
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocn889736033
  • (OCoLC)889736033
Label
The lean product playbook : how to innovate with minimum viable products and rapid customer feedback, Dan Olsen
Publication
Bibliography note
Includes bibliographical references (pages 285-289) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Core concepts. Achieving product-market fit with the lean product process ; Problem space versus solution space -- The lean product process. Determine your target customer (step 1) ; Identify underserved customer needs (step 2) ; Define your value proposition (step 3) ; Specify your minimum viable product (MVP) feature set (step 4) ; Create your MVP prototype (step 5) ; Apply the principles of great UX design ; Test your MVP with customers (step 6) ; Iterate and pivot to improve product-market fit ; An end-to-end lean product case study -- Building and optimizing your product. Build your product using agile development ; Measure your key metrics ; Use analytics to optimize your product and business ; Conclusion
Dimensions
23 cm
Extent
xxii, 309 pages
Isbn
9781118960875
Lccn
2015017658
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocn889736033
  • (OCoLC)889736033

Library Locations

    • Vancouver Public Library - Central Branch Borrow it
      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755
    • Oakridge Branch Vancouver Public LibraryBorrow it
      #191 - 650 West 41st Ave., Vancouver, BC, V5Z 2M9, CA
      49.233552 -123.117674
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