Coverart for item
The Resource The dollarization discipline : how smart companies create customer value-- and profit from it, Jeffrey J. Fox, Richard C. Gregory

The dollarization discipline : how smart companies create customer value-- and profit from it, Jeffrey J. Fox, Richard C. Gregory

Label
The dollarization discipline : how smart companies create customer value-- and profit from it
Title
The dollarization discipline
Title remainder
how smart companies create customer value-- and profit from it
Statement of responsibility
Jeffrey J. Fox, Richard C. Gregory
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1945-
http://library.link/vocab/creatorName
Fox, Jeffrey J.
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415.15
LC item number
.F69 2004
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1965-
http://library.link/vocab/relatedWorkOrContributorName
Gregory, Richard C.
http://library.link/vocab/subjectName
  • Marketing
  • Sales management
  • Value added
  • Consumer satisfaction
Label
The dollarization discipline : how smart companies create customer value-- and profit from it, Jeffrey J. Fox, Richard C. Gregory
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Getting started with dollarization -- Value is a number -- Why dollarize? -- After the bubble burst -- Dollarization and selling your price -- Dollarization and selling something new -- Shortening the sales cycle -- Dollarization to protect and keep business -- Removing doubt in the seller's mind -- Dollarization to get a prospect's attention -- Dollarization and channel partners -- Dollarization and selling services -- Dollarization and marketing communications -- Pricing new products -- Dollarizing and market segmentation -- Dollarization in consumer marketing -- Dollarization and the commodity myth -- Dollarization and new product direction -- The mechanics of dollarization -- How to dollarize any benefit -- Developing dollarization data -- Making dollarization work with the customer -- Constructing the customer value file -- The dollarization doctrine : ten rules for successful dollarization
Dimensions
24 cm.
Extent
ix, 262 pages
Isbn
9780471659501
Lccn
2004007665
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
ocm54974636
Label
The dollarization discipline : how smart companies create customer value-- and profit from it, Jeffrey J. Fox, Richard C. Gregory
Link
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Getting started with dollarization -- Value is a number -- Why dollarize? -- After the bubble burst -- Dollarization and selling your price -- Dollarization and selling something new -- Shortening the sales cycle -- Dollarization to protect and keep business -- Removing doubt in the seller's mind -- Dollarization to get a prospect's attention -- Dollarization and channel partners -- Dollarization and selling services -- Dollarization and marketing communications -- Pricing new products -- Dollarizing and market segmentation -- Dollarization in consumer marketing -- Dollarization and the commodity myth -- Dollarization and new product direction -- The mechanics of dollarization -- How to dollarize any benefit -- Developing dollarization data -- Making dollarization work with the customer -- Constructing the customer value file -- The dollarization doctrine : ten rules for successful dollarization
Dimensions
24 cm.
Extent
ix, 262 pages
Isbn
9780471659501
Lccn
2004007665
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
ocm54974636

Library Locations

    • Vancouver Public Library, Central Library (Open with Limited Services - Children’s Library, Level 2 and Level 3)Borrow it
      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755
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