The Resource The dollarization discipline : how smart companies create customer value-- and profit from it, Jeffrey J. Fox, Richard C. Gregory
The dollarization discipline : how smart companies create customer value-- and profit from it, Jeffrey J. Fox, Richard C. Gregory
Resource Information
The item The dollarization discipline : how smart companies create customer value-- and profit from it, Jeffrey J. Fox, Richard C. Gregory represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Vancouver Public Library, Britannia Branch (Open with Limited Services).This item is available to borrow from 1 library branch.
Resource Information
The item The dollarization discipline : how smart companies create customer value-- and profit from it, Jeffrey J. Fox, Richard C. Gregory represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Vancouver Public Library, Britannia Branch (Open with Limited Services).
This item is available to borrow from 1 library branch.
- Extent
- ix, 262 pages
- Contents
-
- Getting started with dollarization
- Value is a number
- Why dollarize?
- After the bubble burst
- Dollarization and selling your price
- Dollarization and selling something new
- Shortening the sales cycle
- Dollarization to protect and keep business
- Removing doubt in the seller's mind
- Dollarization to get a prospect's attention
- Dollarization and channel partners
- Dollarization and selling services
- Dollarization and marketing communications
- Pricing new products
- Dollarizing and market segmentation
- Dollarization in consumer marketing
- Dollarization and the commodity myth
- Dollarization and new product direction
- The mechanics of dollarization
- How to dollarize any benefit
- Developing dollarization data
- Making dollarization work with the customer
- Constructing the customer value file
- The dollarization doctrine : ten rules for successful dollarization
- Isbn
- 9780471659501
- Label
- The dollarization discipline : how smart companies create customer value-- and profit from it
- Title
- The dollarization discipline
- Title remainder
- how smart companies create customer value-- and profit from it
- Statement of responsibility
- Jeffrey J. Fox, Richard C. Gregory
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1945-
- http://library.link/vocab/creatorName
- Fox, Jeffrey J.
- Dewey number
- 658.8
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.15
- LC item number
- .F69 2004
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1965-
- http://library.link/vocab/relatedWorkOrContributorName
- Gregory, Richard C.
- http://library.link/vocab/subjectName
-
- Marketing
- Sales management
- Value added
- Consumer satisfaction
- Label
- The dollarization discipline : how smart companies create customer value-- and profit from it, Jeffrey J. Fox, Richard C. Gregory
- Link
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Getting started with dollarization -- Value is a number -- Why dollarize? -- After the bubble burst -- Dollarization and selling your price -- Dollarization and selling something new -- Shortening the sales cycle -- Dollarization to protect and keep business -- Removing doubt in the seller's mind -- Dollarization to get a prospect's attention -- Dollarization and channel partners -- Dollarization and selling services -- Dollarization and marketing communications -- Pricing new products -- Dollarizing and market segmentation -- Dollarization in consumer marketing -- Dollarization and the commodity myth -- Dollarization and new product direction -- The mechanics of dollarization -- How to dollarize any benefit -- Developing dollarization data -- Making dollarization work with the customer -- Constructing the customer value file -- The dollarization doctrine : ten rules for successful dollarization
- Dimensions
- 24 cm.
- Extent
- ix, 262 pages
- Isbn
- 9780471659501
- Lccn
- 2004007665
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- ocm54974636
- Label
- The dollarization discipline : how smart companies create customer value-- and profit from it, Jeffrey J. Fox, Richard C. Gregory
- Link
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Getting started with dollarization -- Value is a number -- Why dollarize? -- After the bubble burst -- Dollarization and selling your price -- Dollarization and selling something new -- Shortening the sales cycle -- Dollarization to protect and keep business -- Removing doubt in the seller's mind -- Dollarization to get a prospect's attention -- Dollarization and channel partners -- Dollarization and selling services -- Dollarization and marketing communications -- Pricing new products -- Dollarizing and market segmentation -- Dollarization in consumer marketing -- Dollarization and the commodity myth -- Dollarization and new product direction -- The mechanics of dollarization -- How to dollarize any benefit -- Developing dollarization data -- Making dollarization work with the customer -- Constructing the customer value file -- The dollarization doctrine : ten rules for successful dollarization
- Dimensions
- 24 cm.
- Extent
- ix, 262 pages
- Isbn
- 9780471659501
- Lccn
- 2004007665
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- ocm54974636
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.vpl.ca/portal/The-dollarization-discipline--how-smart/bblCnEMEf2E/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.vpl.ca/portal/The-dollarization-discipline--how-smart/bblCnEMEf2E/">The dollarization discipline : how smart companies create customer value-- and profit from it, Jeffrey J. Fox, Richard C. Gregory</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.vpl.ca/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.vpl.ca/">Vancouver Public Library, Britannia Branch (Open with Limited Services)</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.vpl.ca/portal/The-dollarization-discipline--how-smart/bblCnEMEf2E/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.vpl.ca/portal/The-dollarization-discipline--how-smart/bblCnEMEf2E/">The dollarization discipline : how smart companies create customer value-- and profit from it, Jeffrey J. Fox, Richard C. Gregory</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.vpl.ca/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.vpl.ca/">Vancouver Public Library, Britannia Branch (Open with Limited Services)</a></span></span></span></span></div>
