The Resource The digital transformation playbook : rethink your business for the digital age, David L. Rogers
The digital transformation playbook : rethink your business for the digital age, David L. Rogers
Resource Information
The item The digital transformation playbook : rethink your business for the digital age, David L. Rogers represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Vancouver Public Library, Britannia Branch (Open with Limited Services).This item is available to borrow from 1 library branch.
Resource Information
The item The digital transformation playbook : rethink your business for the digital age, David L. Rogers represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Vancouver Public Library, Britannia Branch (Open with Limited Services).
This item is available to borrow from 1 library branch.
- Summary
- Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy--customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models--and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth
- Language
- eng
- Extent
- xi, 278 pages
- Contents
-
- The five domains of digital transformation: customers, competition, data, innovation, value
- Harness customer networks
- Build platforms, not just products
- Turn data into assets
- Innovate by rapid experimentation
- Adapt your value proposition
- Mastering disruptive business models
- Conclusion
- Self-assessment: are you ready for digital transformation?
- More tools for strategic planning
- Isbn
- 9780231175449
- Label
- The digital transformation playbook : rethink your business for the digital age
- Title
- The digital transformation playbook
- Title remainder
- rethink your business for the digital age
- Statement of responsibility
- David L. Rogers
- Language
- eng
- Summary
- Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy--customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models--and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1970-
- http://library.link/vocab/creatorName
- Rogers, David L.
- Dewey number
- 658.4/062
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HD45
- LC item number
- .R6335 2016
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Technological innovations
- Information technology
- New products
- Strategic planning
- Label
- The digital transformation playbook : rethink your business for the digital age, David L. Rogers
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The five domains of digital transformation: customers, competition, data, innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models -- Conclusion -- Self-assessment: are you ready for digital transformation? -- More tools for strategic planning
- Dimensions
- 24 cm
- Extent
- xi, 278 pages
- Isbn
- 9780231175449
- Lccn
- 2015037126
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- ocn924683201
- (OCoLC)924683201
- Label
- The digital transformation playbook : rethink your business for the digital age, David L. Rogers
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The five domains of digital transformation: customers, competition, data, innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models -- Conclusion -- Self-assessment: are you ready for digital transformation? -- More tools for strategic planning
- Dimensions
- 24 cm
- Extent
- xi, 278 pages
- Isbn
- 9780231175449
- Lccn
- 2015037126
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- ocn924683201
- (OCoLC)924683201
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.vpl.ca/portal/The-digital-transformation-playbook--rethink/pm2CVkKxoyA/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.vpl.ca/portal/The-digital-transformation-playbook--rethink/pm2CVkKxoyA/">The digital transformation playbook : rethink your business for the digital age, David L. Rogers</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.vpl.ca/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.vpl.ca/">Vancouver Public Library, Britannia Branch (Open with Limited Services)</a></span></span></span></span></div>
