Coverart for item
The Resource The challenger customer : selling to the hidden influencer who can multiply your results, Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman

The challenger customer : selling to the hidden influencer who can multiply your results, Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman

Label
The challenger customer : selling to the hidden influencer who can multiply your results
Title
The challenger customer
Title remainder
selling to the hidden influencer who can multiply your results
Statement of responsibility
Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
YDXCP
http://library.link/vocab/creatorName
Adamson, Brent
Dewey number
658.85
Illustrations
illustrations
Index
index present
LC call number
HF5438.4
LC item number
.A324 2015
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1972-
http://library.link/vocab/relatedWorkOrContributorName
  • Dixon, Matthew
  • Spenner, Pat
  • Toman, Nick
http://library.link/vocab/subjectName
  • Sales management
  • Selling
  • Customer relations
Label
The challenger customer : selling to the hidden influencer who can multiply your results, Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: the hardest part of selling solutions -- The dark side of customer consensus -- The mobilizer -- The art of unteaching -- Building commercial insight -- Commercial insight in action -- Teaching mobilizers where they learn -- Two types of tailoring -- Taking control of consensus creation -- Making collective learning happen -- Shifting to a challenger commercial model: implications and implementation lessons
Dimensions
24 cm
Extent
xiii, 268 pages
Isbn
9781591848158
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocn900623906
  • (OCoLC)900623906
Label
The challenger customer : selling to the hidden influencer who can multiply your results, Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: the hardest part of selling solutions -- The dark side of customer consensus -- The mobilizer -- The art of unteaching -- Building commercial insight -- Commercial insight in action -- Teaching mobilizers where they learn -- Two types of tailoring -- Taking control of consensus creation -- Making collective learning happen -- Shifting to a challenger commercial model: implications and implementation lessons
Dimensions
24 cm
Extent
xiii, 268 pages
Isbn
9781591848158
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocn900623906
  • (OCoLC)900623906

Library Locations

    • Vancouver Public Library, Central Library (Open with Limited Services - Children’s Library, Level 2 and Level 3)Borrow it
      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755
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