The Resource The challenger customer : selling to the hidden influencer who can multiply your results, Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman
The challenger customer : selling to the hidden influencer who can multiply your results, Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman
Resource Information
The item The challenger customer : selling to the hidden influencer who can multiply your results, Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Vancouver Public Library, Britannia Branch (Open with Limited Services).This item is available to borrow from 1 library branch.
Resource Information
The item The challenger customer : selling to the hidden influencer who can multiply your results, Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Vancouver Public Library, Britannia Branch (Open with Limited Services).
This item is available to borrow from 1 library branch.
- Language
- eng
- Extent
- xiii, 268 pages
- Note
- Includes index
- Contents
-
- Introduction: the hardest part of selling solutions
- The dark side of customer consensus
- The mobilizer
- The art of unteaching
- Building commercial insight
- Commercial insight in action
- Teaching mobilizers where they learn
- Two types of tailoring
- Taking control of consensus creation
- Making collective learning happen
- Shifting to a challenger commercial model: implications and implementation lessons
- Isbn
- 9781591848158
- Label
- The challenger customer : selling to the hidden influencer who can multiply your results
- Title
- The challenger customer
- Title remainder
- selling to the hidden influencer who can multiply your results
- Statement of responsibility
- Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman
- Language
- eng
- Cataloging source
- YDXCP
- http://library.link/vocab/creatorName
- Adamson, Brent
- Dewey number
- 658.85
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5438.4
- LC item number
- .A324 2015
- Literary form
- non fiction
- http://library.link/vocab/relatedWorkOrContributorDate
- 1972-
- http://library.link/vocab/relatedWorkOrContributorName
-
- Dixon, Matthew
- Spenner, Pat
- Toman, Nick
- http://library.link/vocab/subjectName
-
- Sales management
- Selling
- Customer relations
- Label
- The challenger customer : selling to the hidden influencer who can multiply your results, Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman
- Note
- Includes index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction: the hardest part of selling solutions -- The dark side of customer consensus -- The mobilizer -- The art of unteaching -- Building commercial insight -- Commercial insight in action -- Teaching mobilizers where they learn -- Two types of tailoring -- Taking control of consensus creation -- Making collective learning happen -- Shifting to a challenger commercial model: implications and implementation lessons
- Dimensions
- 24 cm
- Extent
- xiii, 268 pages
- Isbn
- 9781591848158
- Isbn Type
- (hbk.)
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- ocn900623906
- (OCoLC)900623906
- Label
- The challenger customer : selling to the hidden influencer who can multiply your results, Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman
- Note
- Includes index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction: the hardest part of selling solutions -- The dark side of customer consensus -- The mobilizer -- The art of unteaching -- Building commercial insight -- Commercial insight in action -- Teaching mobilizers where they learn -- Two types of tailoring -- Taking control of consensus creation -- Making collective learning happen -- Shifting to a challenger commercial model: implications and implementation lessons
- Dimensions
- 24 cm
- Extent
- xiii, 268 pages
- Isbn
- 9781591848158
- Isbn Type
- (hbk.)
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- ocn900623906
- (OCoLC)900623906
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.vpl.ca/portal/The-challenger-customer--selling-to-the-hidden/4i-mhcC6xfw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.vpl.ca/portal/The-challenger-customer--selling-to-the-hidden/4i-mhcC6xfw/">The challenger customer : selling to the hidden influencer who can multiply your results, Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.vpl.ca/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.vpl.ca/">Vancouver Public Library, Britannia Branch (Open with Limited Services)</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.vpl.ca/portal/The-challenger-customer--selling-to-the-hidden/4i-mhcC6xfw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.vpl.ca/portal/The-challenger-customer--selling-to-the-hidden/4i-mhcC6xfw/">The challenger customer : selling to the hidden influencer who can multiply your results, Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.vpl.ca/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.vpl.ca/">Vancouver Public Library, Britannia Branch (Open with Limited Services)</a></span></span></span></span></div>
