Coverart for item
The Resource Selling blue elephants : how to make great products that people want before they even know they want them, Howard R. Moskowitz and Alex Gofman

Selling blue elephants : how to make great products that people want before they even know they want them, Howard R. Moskowitz and Alex Gofman

Label
Selling blue elephants : how to make great products that people want before they even know they want them
Title
Selling blue elephants
Title remainder
how to make great products that people want before they even know they want them
Statement of responsibility
Howard R. Moskowitz and Alex Gofman
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Moskowitz, Howard R
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415.153
LC item number
.M68 2007
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Gofman, Alex
http://library.link/vocab/subjectName
  • Marketing
  • New products
Label
Selling blue elephants : how to make great products that people want before they even know they want them, Howard R. Moskowitz and Alex Gofman
Link
http://www.loc.gov/catdir/toc/ecip075/2006038981.html
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm.
Extent
xvi, 252 pages
Isbn
9780136136682
Isbn Type
(hardback : alk. paper)
Lccn
2006038981
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 1532072
  • (OCoLC)76786794
  • (OCoLC)76786794
Label
Selling blue elephants : how to make great products that people want before they even know they want them, Howard R. Moskowitz and Alex Gofman
Link
http://www.loc.gov/catdir/toc/ecip075/2006038981.html
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm.
Extent
xvi, 252 pages
Isbn
9780136136682
Isbn Type
(hardback : alk. paper)
Lccn
2006038981
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 1532072
  • (OCoLC)76786794
  • (OCoLC)76786794

Library Locations

    • Vancouver Public Library, Central Library (Open with Limited Services - Children’s Library, Level 2 and Level 3)Borrow it
      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755
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