Coverart for item
The Resource Secret sauce : how to pack your messages with persuasive punch, Harry Mills

Secret sauce : how to pack your messages with persuasive punch, Harry Mills

Label
Secret sauce : how to pack your messages with persuasive punch
Title
Secret sauce
Title remainder
how to pack your messages with persuasive punch
Statement of responsibility
Harry Mills
Creator
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1950-
http://library.link/vocab/creatorName
Mills, Harry
Dewey number
153.8/52
Illustrations
illustrations
Index
no index present
LC call number
BF637.P4
LC item number
M523 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Persuasion (Psychology)
  • Interpersonal communication
  • Business communication
Label
Secret sauce : how to pack your messages with persuasive punch, Harry Mills
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 175-182)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Secret sauce: the magic recipe for measuring persuasive impact -- Simple: one central truth, easy to grasp, and picture -- Appealing: different, valuable, and personalized -- Unexpected: surprising, intriguing, and seductive -- Credible: trusted, transparent, and verifiable -- Emotional: warm, arousing, and plot-driven -- The sauce persuasive impact test -- Predict, test, learn: lessons from J.C. Penney -- Make it easy, make it effortless: don't make it hard to say yes -- Message magic in the twenty-first century: lessons from BuzzFeed -- The power of situations: how context shapes the way we behave -- The confirmation bias: the mother of all misconceptions -- Framing: it's not what you say, it's how you say it -- Social proof: everyone is doing it
Dimensions
20 cm
Extent
viii, 184 pages
Isbn
9780814438060
Lccn
2016042355
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (some color)
System control number
  • ocn950638401
  • (OCoLC)950638401
Label
Secret sauce : how to pack your messages with persuasive punch, Harry Mills
Publication
Bibliography note
Includes bibliographical references (pages 175-182)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Secret sauce: the magic recipe for measuring persuasive impact -- Simple: one central truth, easy to grasp, and picture -- Appealing: different, valuable, and personalized -- Unexpected: surprising, intriguing, and seductive -- Credible: trusted, transparent, and verifiable -- Emotional: warm, arousing, and plot-driven -- The sauce persuasive impact test -- Predict, test, learn: lessons from J.C. Penney -- Make it easy, make it effortless: don't make it hard to say yes -- Message magic in the twenty-first century: lessons from BuzzFeed -- The power of situations: how context shapes the way we behave -- The confirmation bias: the mother of all misconceptions -- Framing: it's not what you say, it's how you say it -- Social proof: everyone is doing it
Dimensions
20 cm
Extent
viii, 184 pages
Isbn
9780814438060
Lccn
2016042355
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (some color)
System control number
  • ocn950638401
  • (OCoLC)950638401

Library Locations

    • Vancouver Public Library - Central Branch Borrow it
      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755
    • Joe Fortes Branch Vancouver Public LibraryBorrow it
      870 Denman Street, Vancouver, BC, V6G 2L8, CA
      49.290355 -123.136769
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