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The Resource Overcrowded : designing meaningful products in a world awash with ideas, Roberto Verganti

Overcrowded : designing meaningful products in a world awash with ideas, Roberto Verganti

Creator
Author
Summary
A more powerful innovation, which seeks to discover not how things work but why we need things. The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders - users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach - one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming - which produces too many ideas, unfiltered - but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation. The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful - something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly. Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users. Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows
Language
eng
Work
Publication
Extent
xiv, 246 pages
Contents
  • Part I: The Value. The Search for New Meaning: The Value for People -- Competing Through Meaning: The Value For Businesses
  • Part II: The Principles. Beyond ideas to meaning -- Making gifts -- The quest for a deeper vision
  • Part III: The Process. Envisioning: From Me to People -- The Meaning Factory: Insider's Criticsm -- The Interpreter's Lab: Outsiders' Criticism
Isbn
9780262035361
Instance
Label
Overcrowded : designing meaningful products in a world awash with ideas
Title
Overcrowded
Title remainder
designing meaningful products in a world awash with ideas
Statement of responsibility
Roberto Verganti
Creator
Author
Subject
Language
eng
Summary
A more powerful innovation, which seeks to discover not how things work but why we need things. The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders - users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach - one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming - which produces too many ideas, unfiltered - but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation. The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful - something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly. Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users. Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Verganti, Roberto
Dewey number
658.5/752
Illustrations
illustrations
Index
index present
LC call number
TS170
LC item number
.V47 2016
Literary form
non fiction
Nature of contents
bibliography
Series statement
Design thinking, design theory
http://library.link/vocab/subjectName
  • New products
  • Product design
Label
Overcrowded : designing meaningful products in a world awash with ideas, Roberto Verganti
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 219-235) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Part I: The Value. The Search for New Meaning: The Value for People -- Competing Through Meaning: The Value For Businesses
  • Part II: The Principles. Beyond ideas to meaning -- Making gifts -- The quest for a deeper vision
  • Part III: The Process. Envisioning: From Me to People -- The Meaning Factory: Insider's Criticsm -- The Interpreter's Lab: Outsiders' Criticism
Dimensions
24 cm
Extent
xiv, 246 pages
Isbn
9780262035361
Lccn
2016018208
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocn953635915
  • (OCoLC)953635915
Label
Overcrowded : designing meaningful products in a world awash with ideas, Roberto Verganti
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 219-235) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Part I: The Value. The Search for New Meaning: The Value for People -- Competing Through Meaning: The Value For Businesses
  • Part II: The Principles. Beyond ideas to meaning -- Making gifts -- The quest for a deeper vision
  • Part III: The Process. Envisioning: From Me to People -- The Meaning Factory: Insider's Criticsm -- The Interpreter's Lab: Outsiders' Criticism
Dimensions
24 cm
Extent
xiv, 246 pages
Isbn
9780262035361
Lccn
2016018208
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocn953635915
  • (OCoLC)953635915

Subject

Member of

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