Coverart for item
The Resource On Target : how the world's hottest retailer hit a bullseye, Laura Rowley

On Target : how the world's hottest retailer hit a bullseye, Laura Rowley

Label
On Target : how the world's hottest retailer hit a bullseye
Title
On Target
Title remainder
how the world's hottest retailer hit a bullseye
Statement of responsibility
Laura Rowley
Creator
Subject
Language
eng
Summary
"Founded in 1962 by Minnesota-based department store Dayton's, Target exploded in popularity during the mid-1990s and continues its success today. For over four decades, through its edgy products, innovative store designs, memorable image campaigns, and remarkably generous philanthropy, Target - the discount chain with the trademark bull's-eye - has developed a cult-like following among American shoppers. With exclusive merchandising partnerships with designers such as Michael Graves, Mossimo, and Todd Oldham, "Tar-zhay," as some like to refer to one of America's most profitable retailers, has made it hip to be spare by selling bargains and cachet." "In On Target, business journalist Laura Rowley skillfully uncovers - through vivid firsthand stories, candid interviews, and in-depth research - the strategies, motivations, and leaders behind the Target phenomenon, and examines how they have led to such runaway success." "On Target is the first behind-the-scenes look at the stunning success of America's hippest discount retailer. Both insightful and entertaining, On Target offers a rare glimpse into a company that closed the gap between quality and cost - and in doing so created a concept that hit the bull's-eye."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorName
Rowley, Laura
Dewey number
381.1410973
Index
index present
LC call number
HF5465.U64
LC item number
T377 2003
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Dayton, George Draper
  • Target Corporation
  • Department stores
Label
On Target : how the world's hottest retailer hit a bullseye, Laura Rowley
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • ch. 4.
  • Advertising and promotion
  • ch. 5.
  • Service and technology
  • ch. 6.
  • Legend of George Draper Dayton
  • ch. 7.
  • Next generation
  • ch. 8.
  • Management excellence
  • Acknowledgments
  • ch. 9.
  • Guides for growth
  • ch. 10.
  • Philanthropy
  • ch. 11.
  • Challenges
  • Appendix A.
  • Target Corporation financial facts
  • Appendix B.
  • Target Corporation historic highlights
  • Introduction
  • ch. 1.
  • Target difference
  • ch. 2.
  • Right stuff
  • ch. 3.
  • Inside the mind of the bargain hunter
Dimensions
24 cm.
Extent
vii, 216 p.
Isbn
9780471250678
Isbn Type
(cloth : alk. paper)
Lccn
2002153128
System control number
  • ocm50942075
  • (OCoLC)50942075
Label
On Target : how the world's hottest retailer hit a bullseye, Laura Rowley
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • ch. 4.
  • Advertising and promotion
  • ch. 5.
  • Service and technology
  • ch. 6.
  • Legend of George Draper Dayton
  • ch. 7.
  • Next generation
  • ch. 8.
  • Management excellence
  • Acknowledgments
  • ch. 9.
  • Guides for growth
  • ch. 10.
  • Philanthropy
  • ch. 11.
  • Challenges
  • Appendix A.
  • Target Corporation financial facts
  • Appendix B.
  • Target Corporation historic highlights
  • Introduction
  • ch. 1.
  • Target difference
  • ch. 2.
  • Right stuff
  • ch. 3.
  • Inside the mind of the bargain hunter
Dimensions
24 cm.
Extent
vii, 216 p.
Isbn
9780471250678
Isbn Type
(cloth : alk. paper)
Lccn
2002153128
System control number
  • ocm50942075
  • (OCoLC)50942075

Library Locations

    • Vancouver Public Library - Central Branch Borrow it
      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755
Processing Feedback ...