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The Resource Moonshot! : game-changing strategies to build billion-dollar businesses, John Sculley (former CEO of Pepsi and Apple, mentor, and entrepreneur)

Moonshot! : game-changing strategies to build billion-dollar businesses, John Sculley (former CEO of Pepsi and Apple, mentor, and entrepreneur)

Creator
Author
Summary
The time is ripe for a new breed of innovative entrepreneurs to build businesses across industries that will bring in billions of dollars, while changing people's lives for the better. Sculley lays out a roadmap for building a truly transformative business, and he reveals the core concepts for a twenty-first century business
Language
eng
Work
Publication
Edition
First edition.
Extent
xvi, 216 pages
Note
Includes index
Contents
  • Moonshot!
  • Why moonshots start with a "noble cause"
  • Why now is the best time to build a billion-dollar business
  • What's really going on in the U.S.?
  • The exploding middle class in emerging markets
  • Solve a billion-dollar problem
  • Relentless pursuit of "There has to be a better way"
  • Disruptive pricing : there's no place to hide
  • Deliver a lights-out customer experience
  • Getting prepared to build
  • Be curious : ask all the right questions
  • Ground yourself in domain experience
  • Put the right people on the bus
  • Zooming
  • Back from the future planning
  • How to pivot when your back is against the wall
  • The best advice I can give an entrepreneur : find a mentor
  • Afterword I / by David Sculley
  • Afterword II / by Arthur Sculley
Isbn
9780795343261
Instance
Label
Moonshot! : game-changing strategies to build billion-dollar businesses
Title
Moonshot!
Title remainder
game-changing strategies to build billion-dollar businesses
Statement of responsibility
John Sculley (former CEO of Pepsi and Apple, mentor, and entrepreneur)
Creator
Author
Subject
Language
eng
Summary
The time is ripe for a new breed of innovative entrepreneurs to build businesses across industries that will bring in billions of dollars, while changing people's lives for the better. Sculley lays out a roadmap for building a truly transformative business, and he reveals the core concepts for a twenty-first century business
Cataloging source
BTCTA
http://library.link/vocab/creatorName
Sculley, John
Dewey number
658.4/21
Index
index present
LC call number
HB615
LC item number
.S3993 2014
Literary form
non fiction
http://library.link/vocab/subjectName
  • Entrepreneurship
  • Success in business
  • Strategic planning
  • Technological innovations
  • Customer services
  • New business enterprises
Label
Moonshot! : game-changing strategies to build billion-dollar businesses, John Sculley (former CEO of Pepsi and Apple, mentor, and entrepreneur)
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Moonshot! -- Why moonshots start with a "noble cause" -- Why now is the best time to build a billion-dollar business -- What's really going on in the U.S.? -- The exploding middle class in emerging markets -- Solve a billion-dollar problem -- Relentless pursuit of "There has to be a better way" -- Disruptive pricing : there's no place to hide -- Deliver a lights-out customer experience -- Getting prepared to build -- Be curious : ask all the right questions -- Ground yourself in domain experience -- Put the right people on the bus -- Zooming -- Back from the future planning -- How to pivot when your back is against the wall -- The best advice I can give an entrepreneur : find a mentor -- Afterword I / by David Sculley -- Afterword II / by Arthur Sculley
Dimensions
24 cm
Edition
First edition.
Extent
xvi, 216 pages
Isbn
9780795343261
Lccn
2014946570
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • ocn889180408
  • (OCoLC)889180408
Label
Moonshot! : game-changing strategies to build billion-dollar businesses, John Sculley (former CEO of Pepsi and Apple, mentor, and entrepreneur)
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Moonshot! -- Why moonshots start with a "noble cause" -- Why now is the best time to build a billion-dollar business -- What's really going on in the U.S.? -- The exploding middle class in emerging markets -- Solve a billion-dollar problem -- Relentless pursuit of "There has to be a better way" -- Disruptive pricing : there's no place to hide -- Deliver a lights-out customer experience -- Getting prepared to build -- Be curious : ask all the right questions -- Ground yourself in domain experience -- Put the right people on the bus -- Zooming -- Back from the future planning -- How to pivot when your back is against the wall -- The best advice I can give an entrepreneur : find a mentor -- Afterword I / by David Sculley -- Afterword II / by Arthur Sculley
Dimensions
24 cm
Edition
First edition.
Extent
xvi, 216 pages
Isbn
9780795343261
Lccn
2014946570
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • ocn889180408
  • (OCoLC)889180408

Subject

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      49.250816 -123.04248

Library Links

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