Coverart for item
The Resource Millennials with kids : marketing to this powerful and surprisingly different generation of parents, Jeff Fromm and Marissa Vidler

Millennials with kids : marketing to this powerful and surprisingly different generation of parents, Jeff Fromm and Marissa Vidler

Label
Millennials with kids : marketing to this powerful and surprisingly different generation of parents
Title
Millennials with kids
Title remainder
marketing to this powerful and surprisingly different generation of parents
Statement of responsibility
Jeff Fromm and Marissa Vidler
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
While everyone was bemoaning their alleged laziness and self-absorption, the millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. This book changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. It captures data from a new large-scale generational study and reveals how to: enlist millennial parents as co-creators of brands and products; promote purpose beyond the bottom line and cultivate shareability; democratize customer experience; integrate technology; develop content-driven campaigns that speak to millennials. --
Assigning source
Edited summary from book
Cataloging source
CtWfDGI
http://library.link/vocab/creatorName
Fromm, Jeff
Dewey number
658.8
Illustrations
illustrations
Index
no index present
LC call number
HF5415.332.Y66
LC item number
F763 2015eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Vidler, Marissa
http://library.link/vocab/subjectName
  • Young adult consumers
  • Target marketing
  • Parents
  • Generation Y
Label
Millennials with kids : marketing to this powerful and surprisingly different generation of parents, Jeff Fromm and Marissa Vidler
Link
http://www.vpl.ca/extDB/login.247?http://www.books24x7.com/marc.asp?bookid=91909
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9780814436592
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote
System control number
bkb00091909
Label
Millennials with kids : marketing to this powerful and surprisingly different generation of parents, Jeff Fromm and Marissa Vidler
Link
http://www.vpl.ca/extDB/login.247?http://www.books24x7.com/marc.asp?bookid=91909
Publication
Copyright
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9780814436592
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote
System control number
bkb00091909

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