Coverart for item
The Resource Lightning in a bottle : the proven system to create new ideas and products that work, David D. Minter & Michael Reid

Lightning in a bottle : the proven system to create new ideas and products that work, David D. Minter & Michael Reid

Label
Lightning in a bottle : the proven system to create new ideas and products that work
Title
Lightning in a bottle
Title remainder
the proven system to create new ideas and products that work
Statement of responsibility
David D. Minter & Michael Reid
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Minter, David D
Dewey number
658.5/75
Index
index present
LC call number
HF5415.153
LC item number
.M56 2006
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Reid, Michael
http://library.link/vocab/subjectName
  • New products
  • Brainstorming
Label
Lightning in a bottle : the proven system to create new ideas and products that work, David D. Minter & Michael Reid
Link
http://www.loc.gov/catdir/toc/ecip0618/2006024096.html
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Lightning in a bottle -- A blockbuster (video) idea -- The problems with how new products are developed today -- The upside-down pyramid-or how ideas are developed in corporate America -- Why nine out of ten new products fail -- How a good idea can go bad: the battle of the bagel -- Top ten reasons ideas fail -- Less is more -- Market segmentation and aggregation -- The creative genius of Ted Turner and Rupert Murdoch -- Idea engineering-seven steps -- Idea engineering-let's start a record label -- Bedrock: it's more than Fred & Wilma's hometown -- What interviews with thousands of consumers taught us -- Don't wait for a miracle
Dimensions
22 cm.
Extent
ix, 214 pages
Isbn
9781402207341
Lccn
2006024096
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
ocm70836646
Label
Lightning in a bottle : the proven system to create new ideas and products that work, David D. Minter & Michael Reid
Link
http://www.loc.gov/catdir/toc/ecip0618/2006024096.html
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Lightning in a bottle -- A blockbuster (video) idea -- The problems with how new products are developed today -- The upside-down pyramid-or how ideas are developed in corporate America -- Why nine out of ten new products fail -- How a good idea can go bad: the battle of the bagel -- Top ten reasons ideas fail -- Less is more -- Market segmentation and aggregation -- The creative genius of Ted Turner and Rupert Murdoch -- Idea engineering-seven steps -- Idea engineering-let's start a record label -- Bedrock: it's more than Fred & Wilma's hometown -- What interviews with thousands of consumers taught us -- Don't wait for a miracle
Dimensions
22 cm.
Extent
ix, 214 pages
Isbn
9781402207341
Lccn
2006024096
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
ocm70836646

Library Locations

    • Vancouver Public Library, Central Library (Open with Limited Services - Children’s Library, Level 2 and Level 3)Borrow it
      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755
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