Coverart for item
The Resource Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI, Brian J. Carroll

Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI, Brian J. Carroll

Label
Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI
Title
Lead generation for the complex sale
Title remainder
boost the quality and quantity of leads to increase your ROI
Statement of responsibility
Brian J. Carroll
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1970-
http://library.link/vocab/creatorName
Carroll, Brian J.
Dewey number
658.8/1
Illustrations
illustrations
Index
index present
LC call number
HF5438.4
LC item number
.C365 2006
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Sales management
  • Relationship marketing
Label
Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI, Brian J. Carroll
Link
http://www.loc.gov/catdir/toc/ecip0516/2005020712.html
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 193-209) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Essential lead generation -- Marketing and sales : one team in the complex sale -- Defining your best lead -- Lead generation ROI depends on data quality -- The value proposition -- Building the lead generation plan-- critical success factors -- Synergies in tactics -- The phone -- E-mailing with credibility -- Public relations and lead generation -- Event marketing -- Lead generation on the Web -- Lead generation and direct mail -- Lead generation and referrals -- Blogs, podcasting, and the brave new world of lead generation -- Working with your leads -- ROI measurement and metrics -- Lead nurturing
Dimensions
24 cm.
Extent
xiii, 218 pages
Isbn
9780071458979
Lccn
2005020712
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
ocm61204310
Label
Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI, Brian J. Carroll
Link
http://www.loc.gov/catdir/toc/ecip0516/2005020712.html
Publication
Bibliography note
Includes bibliographical references (p. 193-209) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Essential lead generation -- Marketing and sales : one team in the complex sale -- Defining your best lead -- Lead generation ROI depends on data quality -- The value proposition -- Building the lead generation plan-- critical success factors -- Synergies in tactics -- The phone -- E-mailing with credibility -- Public relations and lead generation -- Event marketing -- Lead generation on the Web -- Lead generation and direct mail -- Lead generation and referrals -- Blogs, podcasting, and the brave new world of lead generation -- Working with your leads -- ROI measurement and metrics -- Lead nurturing
Dimensions
24 cm.
Extent
xiii, 218 pages
Isbn
9780071458979
Lccn
2005020712
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
ocm61204310

Library Locations

    • Vancouver Public Library, Central Library (Open with Limited Services - Children’s Library, Level 2 and Level 3)Borrow it
      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755
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