The Resource Inspired : how to create tech products customers love, Marty Cagan

Inspired : how to create tech products customers love, Marty Cagan

Label
Inspired : how to create tech products customers love
Title
Inspired
Title remainder
how to create tech products customers love
Statement of responsibility
Marty Cagan
Creator
Author
Subject
Language
eng
Summary
How do today's most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love and that will work for your business. With sections on assembling the right people and skills, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations, dramatically improving their own product efforts. Whether you're an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author's own personal stories and profiles of some of today's most successful product managers and technology powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix. INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new, sharing the latest practices and techniques of todays most successful tech product companies, and the men and women behind every great product
Cataloging source
DLC
http://library.link/vocab/creatorName
Cagan, Marty
Dewey number
658.5/75
Index
index present
LC call number
HF5415.157
LC item number
.C34 2018
Literary form
non fiction
http://library.link/vocab/subjectName
  • Quality of products
  • Consumer satisfaction
  • Customer relations
  • Production planning
  • New products
Label
Inspired : how to create tech products customers love, Marty Cagan
Instantiates
Publication
Note
  • Revised edition of the author's Inspired, [2018]
  • Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Edition
Second edition.
Extent
xviii, 349 pages
Isbn
9781119387503
Lccn
2017049071
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • on1008765305
  • (OCoLC)1008765305
Label
Inspired : how to create tech products customers love, Marty Cagan
Publication
Note
  • Revised edition of the author's Inspired, [2018]
  • Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Edition
Second edition.
Extent
xviii, 349 pages
Isbn
9781119387503
Lccn
2017049071
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • on1008765305
  • (OCoLC)1008765305

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