Coverart for item
The Resource How to get a meeting with anyone : the untapped selling power of contact marketing, Stu Heinecke

How to get a meeting with anyone : the untapped selling power of contact marketing, Stu Heinecke

Label
How to get a meeting with anyone : the untapped selling power of contact marketing
Title
How to get a meeting with anyone
Title remainder
the untapped selling power of contact marketing
Statement of responsibility
Stu Heinecke
Creator
Author
Subject
Language
eng
Summary
"[The author] found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact. In [this book], Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results-- results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact's circle of influence
Cataloging source
DLC
http://library.link/vocab/creatorName
Heinecke, Stu
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5438.4
LC item number
.H45 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Sales management
  • Direct marketing
  • Direct selling
  • Customer relations
Label
How to get a meeting with anyone : the untapped selling power of contact marketing, Stu Heinecke
Instantiates
Publication
Bibliography note
Includes bibliographical references (page 287) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
What is contact marketing -- Contact campaign tactics & methods -- Your contact campaign in action -- Tools & resources
Dimensions
24 cm
Extent
294 pages
Isbn
9781941631782
Isbn Type
(trade cloth : alk. paper)
Lccn
2015029363
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • ocn916408692
  • (OCoLC)916408692
Label
How to get a meeting with anyone : the untapped selling power of contact marketing, Stu Heinecke
Publication
Bibliography note
Includes bibliographical references (page 287) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
What is contact marketing -- Contact campaign tactics & methods -- Your contact campaign in action -- Tools & resources
Dimensions
24 cm
Extent
294 pages
Isbn
9781941631782
Isbn Type
(trade cloth : alk. paper)
Lccn
2015029363
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • ocn916408692
  • (OCoLC)916408692

Library Locations

    • Vancouver Public Library, Central Library (Open with Limited Services - Children’s Library, Level 2 and Level 3)Borrow it
      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755
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