The Resource Gorgeous war : the branding war between the Third Reich and the United States, Tim Blackmore

Gorgeous war : the branding war between the Third Reich and the United States, Tim Blackmore

Label
Gorgeous war : the branding war between the Third Reich and the United States
Title
Gorgeous war
Title remainder
the branding war between the Third Reich and the United States
Statement of responsibility
Tim Blackmore
Creator
Author
Subject
Language
eng
Summary
Gorgeous War argues that the Nazis used the swastika as part of a visually sophisticated propaganda program that was not only modernist but also the forerunner of contemporary brand identity. When the United States military tried to answer Nazi displays of graphic power, it failed. In the end the best graphic response to the Nazis was produced by the Walt Disney Company. Using numerous examples of US and Nazi military heraldry, Gorgeous War compares the way the American and German militaries developed their graphic and textile design in the interwar period. The book shows how social and cultural design movements like modernism altered and were altered by both militaries. It also explores how nascent corporate culture and war production united to turn national brands like IBM, Coca-Cola, and Disney into multinational corporations that had learned lessons on propaganda and branding that were being tested during the Second World War. What is the legacy of apparently toxic signs like the swastika? The answer may not be what we hoped. Inheritors of the post-Second World War world increasingly struggle to find an escape from an intensely branded environment--to find a place in their lives that is free of advertising and propaganda. This book suggests that we look again at how it is our culture makes that struggle into an appealing Gorgeous War
Cataloging source
NLC
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Blackmore, Tim
Dewey number
355.1/34209430904
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Branding (Marketing)
  • Nazi propaganda
  • World War, 1939-1945
  • Germany
  • United States
Label
Gorgeous war : the branding war between the Third Reich and the United States, Tim Blackmore
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Entrance: Gorgeous warning -- Same old new : Interwar American modernism -- Macht Frei : The paradox of Nazi modernism -- True colours : How American heraldry broke the system -- Instant classic : The Nazi brand -- One punch machine : Corporate logos and military identity -- Loyalty program : Brands at war -- On your sleeve : American interwar and wartime patches -- Planet swastika : The Nazi brand in action -- The United States of advertising : Propaganda in America -- Paraded to death : Nazi propaganda -- Killer cartoons : Disney's graphic violence -- Exit: buyer's remorse
Dimensions
22 cm
Extent
xiii, 371 pages
Isbn
9781771124201
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
colour illustrations
System control number
  • on1086085288
  • (OCoLC)1086085288
Label
Gorgeous war : the branding war between the Third Reich and the United States, Tim Blackmore
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Entrance: Gorgeous warning -- Same old new : Interwar American modernism -- Macht Frei : The paradox of Nazi modernism -- True colours : How American heraldry broke the system -- Instant classic : The Nazi brand -- One punch machine : Corporate logos and military identity -- Loyalty program : Brands at war -- On your sleeve : American interwar and wartime patches -- Planet swastika : The Nazi brand in action -- The United States of advertising : Propaganda in America -- Paraded to death : Nazi propaganda -- Killer cartoons : Disney's graphic violence -- Exit: buyer's remorse
Dimensions
22 cm
Extent
xiii, 371 pages
Isbn
9781771124201
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
colour illustrations
System control number
  • on1086085288
  • (OCoLC)1086085288

Library Locations

    • Vancouver Public Library, Central Library (Open with Limited Services - Children’s Library, Level 2 and Level 3)Borrow it
      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755
    • Vancouver Public Library, Firehall BranchBorrow it
      1455 West 10th Ave., Vancouver, BC, V6H 1J8, CA
      49.262767 -123.137415
    • Vancouver Public Library, Renfrew BranchBorrow it
      2969 E. 22nd Ave., Vancouver, BC, V5M 2Y3, CA
      49.250816 -123.04248
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