Coverart for item
The Resource Good for business : the rise of the conscious corporation, Andrew Benett ... [and others]

Good for business : the rise of the conscious corporation, Andrew Benett ... [and others]

Label
Good for business : the rise of the conscious corporation
Title
Good for business
Title remainder
the rise of the conscious corporation
Statement of responsibility
Andrew Benett ... [and others]
Contributor
Subject
Language
eng
Cataloging source
DLC
Dewey number
338.7/4
Illustrations
illustrations
Index
index present
LC call number
HD60
LC item number
.G662 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Benett, Andrew
http://library.link/vocab/subjectName
  • Social responsibility of business
  • Corporations
  • Branding (Marketing)
Label
Good for business : the rise of the conscious corporation, Andrew Benett ... [and others]
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [219]-234) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Rethinking the role of the corporation -- Welcome to the consumer republic -- Four cornerstones of the conscious corporation -- The corporate brand of the future and the rewards of reputation -- What it takes to be a leader of tomorrow -- Creating a culture to engage the talent of tomorrow -- Empowering effective brand messengers in a second-opinion society -- Vision, shmision : getting real with a useful statement of direction -- Living the USOD : how to embed and sustain it -- Maximizing tomorrow's brand value by living clear values today
Dimensions
25 cm.
Edition
First edition
Extent
xv, 239 pages
Isbn
9780230616875
Lccn
2009011860
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 1947003
  • (OCoLC)313645353
  • (OCoLC)313645353
Label
Good for business : the rise of the conscious corporation, Andrew Benett ... [and others]
Publication
Bibliography note
Includes bibliographical references (p. [219]-234) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Rethinking the role of the corporation -- Welcome to the consumer republic -- Four cornerstones of the conscious corporation -- The corporate brand of the future and the rewards of reputation -- What it takes to be a leader of tomorrow -- Creating a culture to engage the talent of tomorrow -- Empowering effective brand messengers in a second-opinion society -- Vision, shmision : getting real with a useful statement of direction -- Living the USOD : how to embed and sustain it -- Maximizing tomorrow's brand value by living clear values today
Dimensions
25 cm.
Edition
First edition
Extent
xv, 239 pages
Isbn
9780230616875
Lccn
2009011860
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 1947003
  • (OCoLC)313645353
  • (OCoLC)313645353

Library Locations

    • Vancouver Public Library - Central BranchBorrow it
      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755
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