Coverart for item
The Resource Encyclopedia of major marketing campaigns, Thomas Riggs, editor, (electronic resource)

Encyclopedia of major marketing campaigns, Thomas Riggs, editor, (electronic resource)

Label
Encyclopedia of major marketing campaigns
Title
Encyclopedia of major marketing campaigns
Statement of responsibility
Thomas Riggs, editor
Contributor
Editor
Subject
Language
eng
Summary
An annual publication that profiles important marketing campaigns of the 20th century
Cataloging source
MiFhGG
Dewey number
659.1/0973
Illustrations
illustrations
Index
index present
LC call number
HF5837
LC item number
.E53 2007
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • encyclopedias
http://library.link/vocab/relatedWorkOrContributorDate
1963-
http://library.link/vocab/relatedWorkOrContributorName
  • Riggs, Thomas
  • Gale Group
Series statement
Gale virtual reference library
http://library.link/vocab/subjectName
  • Advertising campaigns
  • Advertising campaigns
  • Marketing
  • Marketing
Label
Encyclopedia of major marketing campaigns, Thomas Riggs, editor, (electronic resource)
Link
http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:vanc99032/Couver&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/0SGI
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Dimensions
unknown
Extent
1 online resource (xxii, 1947 p.)
File format
unknown
Form of item
online
Isbn
9781414406077
Isbn Type
(electronic book)
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
unknown
Reformatting quality
access
Specific material designation
remote
System control number
  • GVRL0SGI
  • (OCoLC)255641636
Label
Encyclopedia of major marketing campaigns, Thomas Riggs, editor, (electronic resource)
Link
http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:vanc99032/Couver&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/0SGI
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Dimensions
unknown
Extent
1 online resource (xxii, 1947 p.)
File format
unknown
Form of item
online
Isbn
9781414406077
Isbn Type
(electronic book)
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
unknown
Reformatting quality
access
Specific material designation
remote
System control number
  • GVRL0SGI
  • (OCoLC)255641636

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