Coverart for item
The Resource Eating the big fish : how challenger brands can compete against brand leaders, Adam Morgan

Eating the big fish : how challenger brands can compete against brand leaders, Adam Morgan

Label
Eating the big fish : how challenger brands can compete against brand leaders
Title
Eating the big fish
Title remainder
how challenger brands can compete against brand leaders
Statement of responsibility
Adam Morgan
Creator
Subject
Language
eng
Member of
Cataloging source
DLC
http://bibfra.me/vocab/lite/collectionName
Adweek
http://library.link/vocab/creatorDate
1969-
http://library.link/vocab/creatorName
Morgan, Adam
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.15
LC item number
.M67 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Product management
  • Brand name products
  • New products
Label
Eating the big fish : how challenger brands can compete against brand leaders, Adam Morgan
Instantiates
Publication
Note
"AdweekMedia"--Cover
Bibliography note
Includes bibliographical references (p. 315-319) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm.
Edition
Second edition, Rev. & expanded.
Extent
xxiv, 336 pages
Isbn
9780470238271
Isbn Type
(cloth)
Lccn
2008022827
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 1715917
  • (OCoLC)226361770
  • (OCoLC)226361770
Label
Eating the big fish : how challenger brands can compete against brand leaders, Adam Morgan
Publication
Note
"AdweekMedia"--Cover
Bibliography note
Includes bibliographical references (p. 315-319) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm.
Edition
Second edition, Rev. & expanded.
Extent
xxiv, 336 pages
Isbn
9780470238271
Isbn Type
(cloth)
Lccn
2008022827
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 1715917
  • (OCoLC)226361770
  • (OCoLC)226361770

Library Locations

    • Vancouver Public Library, Central Library (Open with Limited Services - Children’s Library, Level 2 and Level 3)Borrow it
      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755
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