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The Resource Driving digital strategy : a guide to reimagining your business, Sunil Gupta

Driving digital strategy : a guide to reimagining your business, Sunil Gupta

Creator
Author
Summary
Digital transformation is no longer news - it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides
Language
eng
Work
Publication
Extent
viii, 267 pages
Contents
  • Rethinking R&D and innovation
  • Operational excellence
  • Omnichannel strategy
  • Part Three.
  • Reconnect with customers:
  • Acquiring customers
  • Engaging consumers
  • Measuring and optimizing marketing spend
  • Part Four.
  • Rebuild your organization:
  • Introduction: Framework for reinventing your business
  • Managing digital transition
  • Designing an organization for innovation
  • Skills, capability, and talent management
  • Part One.
  • Reimagine your business:
  • Business scope
  • Business model
  • Platforms and ecosystems
  • Part Two.
  • Reevaluate your value chain:
Isbn
9781633692688
Instance
Label
Driving digital strategy : a guide to reimagining your business
Title
Driving digital strategy
Title remainder
a guide to reimagining your business
Statement of responsibility
Sunil Gupta
Creator
Author
Subject
Language
eng
Summary
Digital transformation is no longer news - it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides
Cataloging source
MH/DLC
http://library.link/vocab/creatorDate
1958-
http://library.link/vocab/creatorName
Gupta, Sunil
Dewey number
658.4/012
Illustrations
illustrations
Index
index present
LC call number
  • HD30.28
  • HD30.28.G84
LC item number
  • .G84 2018
  • D75 2018
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Business planning
  • Strategic planning
  • Technological innovations
Label
Driving digital strategy : a guide to reimagining your business, Sunil Gupta
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Rethinking R&D and innovation
  • Operational excellence
  • Omnichannel strategy
  • Part Three.
  • Reconnect with customers:
  • Acquiring customers
  • Engaging consumers
  • Measuring and optimizing marketing spend
  • Part Four.
  • Rebuild your organization:
  • Introduction: Framework for reinventing your business
  • Managing digital transition
  • Designing an organization for innovation
  • Skills, capability, and talent management
  • Part One.
  • Reimagine your business:
  • Business scope
  • Business model
  • Platforms and ecosystems
  • Part Two.
  • Reevaluate your value chain:
Dimensions
25 cm
Extent
viii, 267 pages
Isbn
9781633692688
Lccn
2018026327
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • on1040205140
  • (OCoLC)1040205140
Label
Driving digital strategy : a guide to reimagining your business, Sunil Gupta
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Rethinking R&D and innovation
  • Operational excellence
  • Omnichannel strategy
  • Part Three.
  • Reconnect with customers:
  • Acquiring customers
  • Engaging consumers
  • Measuring and optimizing marketing spend
  • Part Four.
  • Rebuild your organization:
  • Introduction: Framework for reinventing your business
  • Managing digital transition
  • Designing an organization for innovation
  • Skills, capability, and talent management
  • Part One.
  • Reimagine your business:
  • Business scope
  • Business model
  • Platforms and ecosystems
  • Part Two.
  • Reevaluate your value chain:
Dimensions
25 cm
Extent
viii, 267 pages
Isbn
9781633692688
Lccn
2018026327
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • on1040205140
  • (OCoLC)1040205140

Subject

Library Locations

    • Vancouver Public Library, Central Library (Open with Limited Services - Children’s Library, Level 2 and Level 3)Borrow it
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    • Vancouver Public Library, Kitsilano Branch (Open with Limited Services)Borrow it
      2425 Macdonald St., Vancouver, BC, V6K 3Y9, CA
      49.26468 -123.168549

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