Coverart for item
The Resource Democracy for hire : a history of American political consulting, Dennis W. Johnson

Democracy for hire : a history of American political consulting, Dennis W. Johnson

Label
Democracy for hire : a history of American political consulting
Title
Democracy for hire
Title remainder
a history of American political consulting
Statement of responsibility
Dennis W. Johnson
Creator
Author
Subject
Language
eng
Summary
During the nineteenth and early twentieth centuries, political campaigns were run by local political parties, volunteers, and friends of candidates; but as party loyalties among voters began to weaken, and political parties declined as sources of manpower and strategy, professional consultants swept in to carry the day. Political consulting emerged as a profession in the 1930s with writers Leone Baxter and Clem Whitaker, the husband and wife team who built their business, in part, with a successful campaign to destroy Upton Sinclair's 1934 bid for governor of California. With roots in advertising and public relations, political consulting has since developed into a highly professionalized business worth hundreds of millions of dollars. In fact, some of the top campaign consulting outfits have more recently come full circle and merged to create new public relations firms, serving not just candidates but also shaping public advocacy campaigns for businesses and nonprofits. Johnson, an academic who has also worked on campaigns alongside the likes of James Carville and pollster Peter D. Hart, suffuses his history with the stories of the colorful characters who have come to define the profession of consulting, from its beginning to its present
Cataloging source
DLC
http://library.link/vocab/creatorName
Johnson, Dennis W
Dewey number
324.0973
Illustrations
illustrations
Index
index present
LC call number
JK2281
LC item number
.J624 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Political consultants
  • Political consultants
  • Public relations and politics
  • Public relations and politics
  • Political campaigns
  • Political campaigns
  • Political culture
  • Political culture
Label
Democracy for hire : a history of American political consulting, Dennis W. Johnson
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 485-576) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Early business of political consulting, 1930s-1960s. In the beginning, Whitaker and Baxter ; Measuring public opinion, 1930s-1960s ; Radio, television, and campaigning, 1920s-1960 ; The pioneers ; Consultants and presidential campaigns, 1964 and 1968, and consulting abroad -- The expansion and growth of consulting, 1970s-1980s. Money, campaigns and the next generation of consultants ; the evolution of polling ; The media revolution ; Voter contact: targeting, direct mail, and phone banks ; Consultants and presidential campaigns, 1972, 1976, and 1980 ; State and local elections, ballot issues ; Consultants and presidential campaigns, 1984 and 1988 -- The transformation of consulting and challenges ahead, 1990-present. A new generation of consultants ; Consultants and presidential campaigns, 1992 and 1996 ; Technological advances ; Consulting, issue campaigns, and government affairs ; Consultants and presidential campaigns, 2000 and 2004 ; Consulting internationally ; Consultants and presidential campaigns, 2008 and 2012 ; Outside groups, plutocrats, and dark money: consultants and the 2016 presidential campaign ; Political consulting today
Dimensions
25 cm
Extent
xiii, 591 pages
Isbn
9780190272692
Lccn
2016009381
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocn945231166
  • (OCoLC)945231166
Label
Democracy for hire : a history of American political consulting, Dennis W. Johnson
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 485-576) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Early business of political consulting, 1930s-1960s. In the beginning, Whitaker and Baxter ; Measuring public opinion, 1930s-1960s ; Radio, television, and campaigning, 1920s-1960 ; The pioneers ; Consultants and presidential campaigns, 1964 and 1968, and consulting abroad -- The expansion and growth of consulting, 1970s-1980s. Money, campaigns and the next generation of consultants ; the evolution of polling ; The media revolution ; Voter contact: targeting, direct mail, and phone banks ; Consultants and presidential campaigns, 1972, 1976, and 1980 ; State and local elections, ballot issues ; Consultants and presidential campaigns, 1984 and 1988 -- The transformation of consulting and challenges ahead, 1990-present. A new generation of consultants ; Consultants and presidential campaigns, 1992 and 1996 ; Technological advances ; Consulting, issue campaigns, and government affairs ; Consultants and presidential campaigns, 2000 and 2004 ; Consulting internationally ; Consultants and presidential campaigns, 2008 and 2012 ; Outside groups, plutocrats, and dark money: consultants and the 2016 presidential campaign ; Political consulting today
Dimensions
25 cm
Extent
xiii, 591 pages
Isbn
9780190272692
Lccn
2016009381
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocn945231166
  • (OCoLC)945231166

Library Locations

    • Vancouver Public Library - Central Branch Borrow it
      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755
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