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The Resource Contagious : why things catch on, Jonah Berger

Contagious : why things catch on, Jonah Berger

Creator
Summary
  • Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious
  • What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors nad YouTube videos. Contagious combines research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread--for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on
Language
eng
Work
Publication
Edition
First Simon & Schuster hardcover edition
Extent
viii, 244 pages
Contents
  • Why things catch on
  • Social currency
  • Triggers
  • Emotion
  • Public
  • Practical value
  • Stories
Isbn
9781451686579
Instance
Label
Contagious : why things catch on
Title
Contagious
Title remainder
why things catch on
Statement of responsibility
Jonah Berger
Creator
Subject
Language
eng
Summary
  • Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious
  • What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors nad YouTube videos. Contagious combines research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread--for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on
Cataloging source
DLC
http://library.link/vocab/creatorName
Berger, Jonah
Dewey number
658.8/342
Illustrations
illustrations
Index
index present
LC call number
HF5415.153
LC item number
.B463 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • New products
  • Consumer behavior
  • Popularity
Label
Contagious : why things catch on, Jonah Berger
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [215]-233) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories
Dimensions
22 cm.
Edition
First Simon & Schuster hardcover edition
Extent
viii, 244 pages
Isbn
9781451686579
Isbn Type
(hbk.)
Lccn
2012034583
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocn798060368
  • (OCoLC)798060368
Label
Contagious : why things catch on, Jonah Berger
Publication
Bibliography note
Includes bibliographical references (p. [215]-233) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories
Dimensions
22 cm.
Edition
First Simon & Schuster hardcover edition
Extent
viii, 244 pages
Isbn
9781451686579
Isbn Type
(hbk.)
Lccn
2012034583
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocn798060368
  • (OCoLC)798060368

Subject

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