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The Resource Chief culture officer : how to create a living, breathing corporation, Grant McCracken

Chief culture officer : how to create a living, breathing corporation, Grant McCracken

Label
Chief culture officer : how to create a living, breathing corporation
Title
Chief culture officer
Title remainder
how to create a living, breathing corporation
Statement of responsibility
Grant McCracken
Creator
Subject
Language
eng
Summary
Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world
Cataloging source
DLC
http://library.link/vocab/creatorDate
1951-
http://library.link/vocab/creatorName
McCracken, Grant David
Dewey number
658
Index
index present
LC call number
HD30.19
LC item number
.M33 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Management
  • Popular culture
  • New products
  • Organizational change
Label
Chief culture officer : how to create a living, breathing corporation, Grant McCracken
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 215-247) and index
Contents
Getting past guru: being Steve Jobs -- Stealth CCOs -- Culture fast and slow -- Status and cool -- Producers and consumers -- Building a secret sneaker store -- How-to -- Philistines -- Bonus feature A. Ten candidates for CCO -- Bonus feature B. A tool kit for the rising CCO
Dimensions
22 cm.
Extent
262 p.
Isbn
9780465018321
Isbn Type
(alk. paper)
Lccn
2009038736
System control number
  • ocn316825481
  • (OCoLC)316825481
Label
Chief culture officer : how to create a living, breathing corporation, Grant McCracken
Publication
Bibliography note
Includes bibliographical references (p. 215-247) and index
Contents
Getting past guru: being Steve Jobs -- Stealth CCOs -- Culture fast and slow -- Status and cool -- Producers and consumers -- Building a secret sneaker store -- How-to -- Philistines -- Bonus feature A. Ten candidates for CCO -- Bonus feature B. A tool kit for the rising CCO
Dimensions
22 cm.
Extent
262 p.
Isbn
9780465018321
Isbn Type
(alk. paper)
Lccn
2009038736
System control number
  • ocn316825481
  • (OCoLC)316825481

Library Locations

    • Vancouver Public Library - Central Branch Borrow it
      350 West Georgia Street, Vancouver, BC, V6B 6B1, CA
      49.280188 -123.114755
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