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The Resource Brand new : solving the innovation paradox--how great brands invent and launch new products, services, and business models, G. Michael Maddock and Luisa C. Uriarte ; with Javier Flaim and Brett S. Miller

Brand new : solving the innovation paradox--how great brands invent and launch new products, services, and business models, G. Michael Maddock and Luisa C. Uriarte ; with Javier Flaim and Brett S. Miller

Creator
Contributor
Summary
"A strategic blueprint for successful new product development and implementation. Brand New provides a clear road map to creating successful new products using a revolutionary innovation process. Author Mike Maddock has used his firm's innovation process to create and launch what is now CBS Sports Online, patent a new billing experience for AT&T, create the McDonald's Snack Wrap, and launch Precision Farming for Case New Holland, among others. Innovative and truly visionary, this book teaches other companies how they can maximize performance and revenue. Presents an overarching strategy for creating and introducing new products effectively. Written by innovation thought leaders, with clients including SC Johnson, Allstate, Philips, Johnson & Johnson, McDonald's, Kellogg's, Sears, and many more. Reveals a step-by-step blueprint for a disciplined, replicable process that employs a mix of creativity and science to successfully introduce new products. Creative and intelligent, Brand New equips today's businesses to develop a well-defined process for introducing new products efficiently, to make that process a reality."--
Language
eng
Work
Publication
Extent
xii, 218 pages
Note
Includes index
Contents
  • I: Preparation and strategy
  • The innovation paradox
  • Creating an efficient and effective innovation process
  • Circle #1: finding the need
  • Circle #2: formulating the idea
  • Circle #3: successfully communicating (and profiting from) what you have come up with
  • Constructing your innovation "portfolio"
  • II: Tools and tactics
  • Getting outside the jar: how to infuse outside experts into your innovation process
  • Sustainable innovation: creating (and profiting) from a green, white space
  • Introducing "the innovation power score"--a method for measuring the potential of your innovation
  • Investools: a case study in putting your innovation process to work
Isbn
9780470643594
Instance
Label
Brand new : solving the innovation paradox--how great brands invent and launch new products, services, and business models
Title
Brand new
Title remainder
solving the innovation paradox--how great brands invent and launch new products, services, and business models
Statement of responsibility
G. Michael Maddock and Luisa C. Uriarte ; with Javier Flaim and Brett S. Miller
Creator
Contributor
Subject
Language
eng
Summary
"A strategic blueprint for successful new product development and implementation. Brand New provides a clear road map to creating successful new products using a revolutionary innovation process. Author Mike Maddock has used his firm's innovation process to create and launch what is now CBS Sports Online, patent a new billing experience for AT&T, create the McDonald's Snack Wrap, and launch Precision Farming for Case New Holland, among others. Innovative and truly visionary, this book teaches other companies how they can maximize performance and revenue. Presents an overarching strategy for creating and introducing new products effectively. Written by innovation thought leaders, with clients including SC Johnson, Allstate, Philips, Johnson & Johnson, McDonald's, Kellogg's, Sears, and many more. Reveals a step-by-step blueprint for a disciplined, replicable process that employs a mix of creativity and science to successfully introduce new products. Creative and intelligent, Brand New equips today's businesses to develop a well-defined process for introducing new products efficiently, to make that process a reality."--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1965-
http://library.link/vocab/creatorName
Maddock, G. Michael
Dewey number
658.5/75
Illustrations
illustrations
Index
index present
LC call number
HD45
LC item number
.M225 2011
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
  • 1968-
  • 1970-
  • 1969-
http://library.link/vocab/relatedWorkOrContributorName
  • Uriarte, Luisa C.
  • Flaim, Javier
  • Miller, Brett S.
http://library.link/vocab/subjectName
  • Technological innovations
  • New products
  • Creative ability in business
Label
Brand new : solving the innovation paradox--how great brands invent and launch new products, services, and business models, G. Michael Maddock and Luisa C. Uriarte ; with Javier Flaim and Brett S. Miller
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
I: Preparation and strategy -- The innovation paradox -- Creating an efficient and effective innovation process -- Circle #1: finding the need -- Circle #2: formulating the idea -- Circle #3: successfully communicating (and profiting from) what you have come up with -- Constructing your innovation "portfolio" -- II: Tools and tactics -- Getting outside the jar: how to infuse outside experts into your innovation process -- Sustainable innovation: creating (and profiting) from a green, white space -- Introducing "the innovation power score"--a method for measuring the potential of your innovation -- Investools: a case study in putting your innovation process to work
Dimensions
23 cm.
Extent
xii, 218 pages
Isbn
9780470643594
Lccn
2011005631
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocn676726340
  • (OCoLC)676726340
Label
Brand new : solving the innovation paradox--how great brands invent and launch new products, services, and business models, G. Michael Maddock and Luisa C. Uriarte ; with Javier Flaim and Brett S. Miller
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
I: Preparation and strategy -- The innovation paradox -- Creating an efficient and effective innovation process -- Circle #1: finding the need -- Circle #2: formulating the idea -- Circle #3: successfully communicating (and profiting from) what you have come up with -- Constructing your innovation "portfolio" -- II: Tools and tactics -- Getting outside the jar: how to infuse outside experts into your innovation process -- Sustainable innovation: creating (and profiting) from a green, white space -- Introducing "the innovation power score"--a method for measuring the potential of your innovation -- Investools: a case study in putting your innovation process to work
Dimensions
23 cm.
Extent
xii, 218 pages
Isbn
9780470643594
Lccn
2011005631
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocn676726340
  • (OCoLC)676726340

Subject

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