The Resource Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne

Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Title
Blue ocean strategy
Title remainder
how to create uncontested market space and make the competition irrelevant
Statement of responsibility
W. Chan Kim, Renée Mauborgne
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Kim, W. Chan
Dewey number
658.8/02
Illustrations
illustrations
Index
index present
LC call number
HF5415.153
LC item number
.K53 2005
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Mauborgne, Renée
http://library.link/vocab/subjectName
  • New products
  • Market segmentation
  • Marketing
Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne
Link
http://www.loc.gov/catdir/toc/ecip0422/2004020857.html
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [223]-229) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
Dimensions
25 cm.
Extent
xv, 240 pages
Isbn
9781591396192
Isbn Type
(hardcover : alk. paper)
Lccn
2004020857
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
ocm56421900
Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne
Link
http://www.loc.gov/catdir/toc/ecip0422/2004020857.html
Publication
Bibliography note
Includes bibliographical references (p. [223]-229) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
Dimensions
25 cm.
Extent
xv, 240 pages
Isbn
9781591396192
Isbn Type
(hardcover : alk. paper)
Lccn
2004020857
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
ocm56421900

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