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The Resource Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth, W. Chan Kim, Renée Mauborgne

Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth, W. Chan Kim, Renée Mauborgne

Creator
Author
Contributor
Summary
Following up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Renée Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools, Kim and Mauborgne deliver a guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process
Language
eng
Work
Publication
Edition
First edition.
Extent
xi, 322 pages
Contents
  • Reach beyond the best
  • The fundamentals of market-creating strategy
  • The mind of a blue ocean strategist
  • Humanness, confidence, and creative competence
  • Step one: Getting started
  • Choosing the right place to start
  • Constructing the right blue ocean team
  • Step two: Understand where you are now
  • Getting clear about the current state of play
  • Step three: Imagine where you could be
  • Uncovering the hidden pain points that limit the size of your industry
  • Discovering an ocean of noncustomers
  • Step four: Find how you get there
  • Reconstructing market boundaries, systematically
  • Developing alternative blue ocean opportunities
  • Step five: Make your move
  • Selecting your blue ocean move and conducting rapid market tests
  • Finalizing and launching your blue ocean move
  • Epilogue: A national blue ocean shift in action
Isbn
9780316314046
Instance
Label
Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth
Title
Blue ocean shift
Title remainder
beyond competing : proven steps to inspire confidence and seize new growth
Statement of responsibility
W. Chan Kim, Renée Mauborgne
Title variation
Proven steps to inspire confidence and seize new growth
Creator
Contributor
Author
Subject
Language
eng
Summary
Following up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Renée Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools, Kim and Mauborgne deliver a guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process
Cataloging source
BTCTA
http://library.link/vocab/creatorName
Kim, W. Chan
Dewey number
658.8/02
Illustrations
illustrations
Index
index present
LC call number
HF5415.153
LC item number
.K52 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Mauborgne, Renée
http://library.link/vocab/subjectName
  • New products
  • Market segmentation
Label
Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth, W. Chan Kim, Renée Mauborgne
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 305-307) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Reach beyond the best -- The fundamentals of market-creating strategy -- The mind of a blue ocean strategist -- Humanness, confidence, and creative competence -- Step one: Getting started -- Choosing the right place to start -- Constructing the right blue ocean team -- Step two: Understand where you are now -- Getting clear about the current state of play -- Step three: Imagine where you could be -- Uncovering the hidden pain points that limit the size of your industry -- Discovering an ocean of noncustomers -- Step four: Find how you get there -- Reconstructing market boundaries, systematically -- Developing alternative blue ocean opportunities -- Step five: Make your move -- Selecting your blue ocean move and conducting rapid market tests -- Finalizing and launching your blue ocean move -- Epilogue: A national blue ocean shift in action
Dimensions
24 cm
Edition
First edition.
Extent
xi, 322 pages
Isbn
9780316314046
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocn968771116
  • (OCoLC)968771116
Label
Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth, W. Chan Kim, Renée Mauborgne
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 305-307) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Reach beyond the best -- The fundamentals of market-creating strategy -- The mind of a blue ocean strategist -- Humanness, confidence, and creative competence -- Step one: Getting started -- Choosing the right place to start -- Constructing the right blue ocean team -- Step two: Understand where you are now -- Getting clear about the current state of play -- Step three: Imagine where you could be -- Uncovering the hidden pain points that limit the size of your industry -- Discovering an ocean of noncustomers -- Step four: Find how you get there -- Reconstructing market boundaries, systematically -- Developing alternative blue ocean opportunities -- Step five: Make your move -- Selecting your blue ocean move and conducting rapid market tests -- Finalizing and launching your blue ocean move -- Epilogue: A national blue ocean shift in action
Dimensions
24 cm
Edition
First edition.
Extent
xi, 322 pages
Isbn
9780316314046
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocn968771116
  • (OCoLC)968771116

Subject

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